88 out of 90 people fall for this bias. Do you?

Imagine you’re a chef.  You are shown the recipe for a soup. It has five ingredients.  You’re told to improve the recipe.  What do you do?  96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products less appealing.  Find out why in today’s episode of Nudge with the award-winning professor Leidy Klotz.  Warning: this episode contains explicit language.  --- Become an FSB member: https://get.fsb.org.uk/nudge/ Leidy’s book, Subtract: https://amzn.to/4df4duk Leidy’s latest book, In a Good Place: https://amzn.to/4tzjCvE  Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today’s sources:  Adams, G. S., Converse, B. A., Hales, A. H., & Klotz, L. E. (2021). "People systematically overlook subtractive changes." Nature, 592(7853), 258–261. Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Dutton. Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. Journal of Personality and Social Psychology, 92(3), 389–401