Free Daily Podcast Summary
Nudge: Daily Summaries Delivered
by Phill Agnew
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday23 min
Do broken windows cause crime?
The broken windows theory suggests that one broken window can cause a neighbourhood to descend into disrepair. But is it true? Today, with the award-winning professor Leidy Klotz, we investigate the broken windows theory and explain how environments shape our behaviour. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Leidy’s book Subtract: https://amzn.to/4df4duk Leidy’s latest book In a Good Place: https://amzn.to/4tzjCvE Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Brown, G., & Baer, M. (2011). Location in negotiation: Is there a home field advantage? Organizational Behavior and Human Decision Processes, 114(2), 190–200. Cialdini, R. B. (2016). Pre-suasion: A revolutionary way to influence and persuade. Simon & Schuster. Langer, E. J., & Rodin, J. (1976). The effects of choice and enhanced personal responsibility for the aged: A field experiment in an institutional setting. Journal of Personality and Social Psychology, 34(2), 191–198. Pinsker, H., Kupfermann, I., Castellucci, V., & Kandel, E. R. (1970). Habituation and dishabituation of the gill-withdrawal reflex in Aplysia. Science, 167(3926), 1740–1742. Rajecki, D. W. (1974). Effects of prenatal exposure to auditory or visual stimulation on postnatal distress vocalizations in chicks. Behavioral Biology, 11(4), 525–536. Rodin, J., & Langer, E. J. (1977). Long-term effects of a control-relevant intervention with the institutionalized aged. Journal of Personality and Social Psychology, 35(12), 897–902. Wells, M. M. (2000). Office clutter or meaningful personal displays: The role of office personalization in employee and organizational well-being. Journal of Environmental Psychology, 20(3), 239–255.
- 1 weeks ago40 min
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a wheel to reward metre readings. 2) Give away free electricity at 4pm. 3) Play you the number one song from the year you turned 14. 4) And gave away 40,000 electric blankets during an energy crisis. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Shampanier, K., Mazar, N., & Ariely, D. (2007). Zero as a special price: The true value of free products. Marketing Science, 26(6), 742–757. Shen, L., Fishbach, A., & Hsee, C. K. (2015). The motivating-uncertainty effect: Uncertainty increases resource investment in the process of reward pursuit. Journal of Consumer Research, 41(5), 1301–1315 Skinner, B. F. (1938). The behavior of organisms: An experimental analysis. Appleton-Century-Crofts.
- 2 weeks ago28 min
Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest marketing stunt of the year so far, and today on Nudge I reveal the psychology behind it. Did the Enhanced Games succeed? Listen to find out. --- Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources Landy, D., & Sigall, H. (1974). Beauty is talent: Task evaluation as a function of the performer's physical attractiveness. Journal of Personality and Social Psychology, 29(3), 299–304. Miller, A. G. (1970). Role of physical attractiveness in impression formation. Psychonomic Science, 19(4), 241–242. Mujika, I., & Burke, L. M. (2019). Swimming fast when it counts: A 7-year analysis of Olympic and World Championships performance. International Journal of Sports Physiology and Performance. Nicolau, J. L., Mellinas, J. P., & Martín-Fuentes, E. (2020). The halo effect: A longitudinal approach. Annals of Tourism Research, 83, 102938. Nisbett, R. E., & Wilson, T. D. (1977). The halo effect: Evidence for unconscious alteration of judgments. Journal of Personality and Social Psychology, 35(4), 250–256.
- 3 weeks ago23 min
What makes a good logo?
In this episode, I chat to Pete Miller, part of the co-founding team at Octopus Energy, who helped design one of the most recognisable new logos in Britain. Hear how Octopus used two proven psychological principles to build a logo people remember (and why those same principles are being ignored by most of the industry). You'll learn: - Why a distinct logo made one beer taste 5% better - How a 1933 German study explains why Octopus stands out - Why brands from McDonald's to KFC give their logos human faces - And what happened when researchers asked people to turn off a robot --- Subscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ Read Aaron’s book: https://thethingswelove.com/ --- Today’s sources: Bartneck, C., Van Der Hoek, M., Mubin, O., & Al Mahmud, A. (2007). "Daisy, Daisy, give me your answer do!": Switching off a robot. Proceedings of the 2nd ACM/IEEE International Conference on Human-Robot Interaction, 217–222. Shotton, R. (2017). The choice factory: 25 behavioural biases that influence what we buy. Harriman House. Shotton, R. (2023). The illusion of choice: 16½ psychological biases that influence what we buy. Harriman House. Von Restorff, H. (1933). Über die Wirkung von Bereichsbildung im Spurenfeld. Psychologische Forschung, 18, 299–342.
- 4 weeks ago21 min
How peer pressure built a $5 billion fitness revolution
In Singapore, a group of runners charge 50p per kilometre to run on strangers' Strava accounts. That's how far people will go to look fit online. This episode explains the psychology behind why being watched changes everything. --- Owain’s book: https://amzn.to/4smVtrP Owain’s company CogCo: https://cogco.co/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 11,626 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Gerber, A. S., Green, D. P., & Larimer, C. W. (2008). Social pressure and voter turnout: Evidence from a large-scale field experiment. American Political Science Review, 102(1), 33–48. Sallis, A., Harper, H., & Sanders, M. (2018). Effect of persuasive messages on National Health Service organ donor registrations: A pragmatic quasi-randomised controlled trial with one million UK road taxpayers. Trials, 19, 513. Service, O., & Gallagher, R. (2017). Think small: The surprisingly simple ways to reach big goals. Michael O'Mara Books.Triplett, N. (1898). The dynamogenic factors in pacemaking and competition. American Journal of Psychology, 9, 507–533.
- May 11, 202624 min
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”
Professor Richard Wiseman searched for the world’s funniest joke. He found it. But it wasn’t what he expected. --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193(5), 31–35. Crum, A. J., & Langer, E. J. (2007). Mind-set matters: Exercise and the placebo effect. Psychological Science, 18, 165–171. Wiseman, R. (2009). 59 seconds: Think a little, change a lot. Knopf. Wolff, H. A., Smith, C. E., & Murray, H. A. (1934). The psychology of humor: I. A study of responses to race-disparagement jokes. Journal of Abnormal and Social Psychology, 28, 345–365.
- May 4, 202625 min
Why willpower alone doesn’t work
Three thousand years ago, Odysseus tied himself to a mast to resist the Sirens. He didn't trust his willpower, so he removed the choice entirely. Today, Owain Service, co-founder of the Behavioural Insights Team and CEO at CogCo, calls that a commitment device. And modern evidence shows it works for everything from saving money to staying married. --- Owain’s book: https://amzn.to/4smVtrP Owain’s company CogCo: https://cogco.co/ Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Join 11,626 readers of my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgment. In H. Guetzkow (Ed.), Groups, leadership and men (pp. 177–190). Carnegie Press. Ashraf, N., Karlan, D., & Yin, W. (2006). Tying Odysseus to the mast: Evidence from a commitment savings product in the Philippines. Quarterly Journal of Economics, 121(2), 635–672. Behavioural Insights Team. (2013). New BIT trial results: helping people back into work. https://www.bi.team/blogs/new-bit-trial-results-helping-people-back-into-work/ Gollwitzer, P. M., & Brandstätter, V. (1997). Implementation intentions and effective goal pursuit. Journal of Personality and Social Psychology, 73(1), 186–199. Gollwitzer, P. M., & Sheeran, P. (2006). Implementation intentions and goal achievement: A meta-analysis of effects and processes. Advances in Experimental Social Psychology, 38, 69–119. Milkman, K. (2021). How to change: The science of getting from where you are to where you want to be. Portfolio/Penguin. Olson, R. (2014, October 10). What makes for a stable marriage. http://www.randalolson.com/2014/10/10/what-makes-for-a-stable-marriage/ Read, D., Loewenstein, G., & Kalyanaraman, S. (1999). Mixing virtue and vice: Combining the immediacy effect and the diversification heuristic. Journal of Behavioral Decision Making, 12(4), 257–273. Service, O., & Gallagher, R. (2017). Think small: The surprisingly simple ways to reach big goals. Michael O'Mara Books.
- Apr 27, 202630 min
Prof Wiseman: “This is how you spot a liar”
Warning, you’ll hear a lie in this episode. You won’t be told it's a lie. And 29% of those who listen probably won’t spot the lie. But if you listen till the end, you’ll learn the proven tips to spot lies like these. Today on Nudge, Professor Richard Wiseman explains: 1) How to spot a liar 2) What makes someone lucky 3) If we’re really separated by six connections 4) And why enlarged pupils made men buy books --- Richard’s book Quirkology: https://amzn.to/4shYOJ6 Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI Richard’s SubStack: https://richardwiseman.substack.com/ Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ --- Today’s sources: DePaulo, B. M., & Morris, W. L. (2004). Discerning lies from truths: Behavioural cues to deception and the indirect pathway of intuition. In P. A. Granhag & L. A. Strömwall (Eds.), The detection of deception in forensic contexts (pp. 15–40). Cambridge University Press. The Global Deception Research Team. (2006). A world of lies. Journal of Cross-Cultural Psychology, 37(1), 60–74. Milgram, S. (1967). The small-world problem. Psychology Today, 1, 61–67. Stewart, J. E., II. (1980). Defendant’s attractiveness as a factor in the outcome of criminal trials: An observational study. Journal of Applied Social Psychology, 10(4), 348–361. Vrij, A. (2000). Detecting lies and deceit: The psychology of lying and the implications for professional practice. John Wiley & Sons. Wiseman, R. (1995). The Megalab truth test. Nature, 373, 391. Wiseman, R. (2003, June 4). It really is a small world that we live in. The Daily Telegraph, p. 16.
Get Nudge summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
Influence Anyone
Explores the psychology of influence through expert interviews on mindset, persuasion, branding, and leadership.
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Applies behavioral economics to explain consumer decision-making and improve business strategies.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
A marketing podcast offering practical insights on branding, strategy, and customer research from industry professionals.
Growth Mindset Psychology: The Science of Self-Improvement
Explores the science behind lasting self-improvement through psychology, neuroscience, and timeless wisdom traditions.
Proven Podcast
Charles Schwartz
BigDeal
Conversations with driven entrepreneurs and investors reveal raw, practical lessons on building wealth and living intentionally.
Right About Now - Legendary Business Advice
Real talk from business founders and entrepreneurs about building companies, lessons learned, and what actually works in real-world ventures.
A Bit of Optimism
Conversations with thinkers and doers exploring what drives purpose, growth, and meaning in life.
The Curiosity Shop with Brené Brown and Adam Grant
Brené Brown and Adam Grant explore boldness amid uncertainty through research, debate, and dialogue in a six-episode series.
Freakonomics Radio
Explores the hidden side of everyday phenomena, from human behavior to economic quirks, using data and storytelling.
Growth Triggers: Content Marketing & AI
A marketing expert shares proven podcasting strategies for growing audience reach, generating leads, and building authority in any niche.
On Purpose with Jay Shetty
Conversations with experts and public figures explore mental health, personal growth, and meaningful living.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Nudge in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Nudge daily summary?
It's a free AI-powered email that summarizes new episodes of Nudge as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Nudge podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Nudge product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Phill Agnew.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts. Upgrade to Pro for 15, or Premium for 50. Browse our full catalog at /podcasts.
How often does Nudge release new episodes?
Nudge publishes weekly. Our AI generates a summary within hours of each new episode.
What topics does Nudge cover?
Nudge covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Nudge summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.