42: How to Scale Stewardship: Clean Data, Smart Segmentation, Better Giving

In this episode, we sit down with Martie Bernicker, Director of Speak Up, a youth well-being nonprofit that helps teenagers talk openly about the challenges they face—and helps the adults in their lives listen to, guide, and support them. Martie shares the origin story behind Speak Up, how the program works in schools and communities, and what they have learned from serving tens of thousands of youths and their families over the last few decades.We also discuss how to grow fundraising with a small to mid-sized team: systematizing donor data to improve staff confidence,segmenting supporters by interests and affiliations, andcreating more meaningful touchpoints that deepen relationships.Plus, Martie discusses how the organization is using its 25th anniversary to strengthen engagement and carry momentum into the next chapter.Connect with DonorPerfect LinkedIn | Facebook | Instagram | TikTok | X