How the Washington Post's TikTok Guy Built a Loyal Audience – And Then Left With It

A chart got passed around on LinkedIn last year showing Washington Post video numbers cratering right after Dave Jorgenson left - and how his own numbers were climbing. Publishers looked at it and panicked: Is this what is happening when you bet on a voice in your newsroom?In this episode, Kerstin Hasse sits down with the journalist who built one of the most loyal young audiences in American news media – from inside a legacy newsroom, with a small budget, no blueprint, and a platform his colleagues weren't sure they should be on. Dave Jorgenson and her talk about what it actually takes to grow an audience, why loyalty follows people and not mastheads, and what most publishers still refuse to understand about how trust works. And Dave reveals whether there was anything – anything at all – that could have made him stay at the Post.