How News Creators Outperformed Legacy Brands: Nic Newman on What the DNR 2026 Actually Means
Kerstin Hasse sits down with Nic Newman, Senior Research Associate at the Reuters Institute. Nic led the Digital News Report for fourteen years - the world's most influential annual study of news consumption. This year, he handed the lead authorship to Jim Egan and turned his attention to one thing: creators.27% of people globally now get news from creators every week. Nic wrote the chapter. He's here to explain what that number actually means and what publishers keep getting wrong when they read it.Kerstin and Nic cover the four creator ecosystems the report maps and why the «bring them to our platforms» logic is structurally broken.And yes Kerstin also asked Nic what it actually feels like to hand something over you built from scratch.Find the full report here: https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026
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