He Sent 100,000,000 Cold Emails: Here’s What Everyone Gets Wrong | Kevin Downey

Cold email isn’t dead — most people are just doing it wrong. In this episode, Matt Haycox sits down with Kevin Downey, founder of a recruitment business specialising in sales hires and business development, and a guy who’s sent 100–110 million B2B cold emails for clients over 8 years. His rule is simple: stop measuring opens and clicks, measure replies, because replies tell you if your targeting and offer are working. What you’ll learn: Why replies are the only metric that matters in co...