No Bollocks with Matt Haycox

Stop Wasting Your Time on Podcast Interviews: Convert Listeners Into Clients

April 22, 2026·17 min
Episode Description from the Publisher

Most podcast guests talk for an hour, and walk away with nothing. In this 17-minute lesson, Matt shows you the exact storytelling framework that turns listeners into leads, calls, and clients, without sounding salesy. In this No Bollocks business lesson, Matt breaks down the podcast storytelling framework that turns a cold listener into a warm buyer, without doing a cringe pitch. You’ll learn the Bridge Concept (how to move listeners from “curious” to “client”), the two conversion traps...

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