My Way Marketing

Theresa Gschwandtner - Innovating in Product Marketing

November 25, 2025·58 min
Episode Description from the Publisher

In this episode, I sit down with Theresa Gschwandtner, an Austrian-born product marketing powerhouse who built her career across cities like London, Boston, New York, Dublin, and Paris. From scaling LinkedIn’s product marketing to founding Kundra, a startup tackling parental leave, Theresa shares how diverse cultural experiences, authentic leadership, and structure have shaped her career.We dive into:Global product marketing & cultural localizationStructuring and scaling PMM teamsBuilding in public as a founderPublic speaking and leadership as learnable skillsThe unseen challenges of parental leave in the workplaceNotable Quotes“Public speaking is a skill you can learn—and should. Especially in Europe, we don’t emphasize it enough.”— Theresa Gschwandtner“A good PMM should think like a founder. You own the narrative, the research, the launch, the customer.”“People don’t buy from companies. They buy from people.”“Kundra is me, and I am Kundra. That’s why I decided to build in public.”Connect with TheresaLinkedIn: Theresa GschwandtnerWebsite: kundra.aiPodcast: Kundra (on Spotify & Apple Podcasts)Substack: Kundra NotesInstagram: @kundra.ai

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