Why EV Development is No Longer About Parts — It’s About Systems | Sharath Reddy, SVP Corporate R&D, Magna

Sharath Reddy, Senior Vice President of Corporate R&D at Magna, joins Michael Cason, Senior Engineer at Munro, for a deep dive into the evolving world of EV development. As electrification accelerates, the conversation explores the shift from component level design to fully integrated systems level engineering and what that means for the future of vehicle innovation. They also unpack the growing role of software and ADAS in shaping next generation vehicles and how these technologies are redefining performance, safety, and vehicle identity.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes—driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Munro - Home of Lean Designhttps://leandesign.com/