Inside 100 Years of Ducati with North America CEO Jason Chinnock

In this episode we sit down with Jason Chinnock, CEO of Ducati North America, to explore 100 years of Ducati.Jason takes us through Ducati’s evolution from its beginnings in Bologna, Italy, to becoming one of the most iconic motorcycle brands in the world. We discuss the company’s history, legendary motorcycles, racing heritage, engineering philosophy, and the innovations that have shaped Ducati over the past century.Munro Live is the media division of Munro & Associates, an engineering consulting firm with a design-first approach. At Munro, we specialize in costing, benchmarking, and product & manufacturing optimization, helping our clients reimagine their products and processes to achieve better business outcomes, driving down costs while increasing efficiency, performance, and quality.At the core of our work is Lean Design®, our proprietary methodology that optimizes design efficiency and consistently delivers exceptional ROI for our clients.Making the Improbable Profitable. www.munrocommercial.com