Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo

🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration. Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams. What You'll Learn: Luis's path from MSP owner to helping hundreds of providers scale How to turn around a struggling MSP with better client engagement Why traditional technical QBRs are no longer enough — and how to run business outcome QBRs that drive real value Practical marketing and conversation frameworks that help you penetrate accounts deeper and become a trusted advisor Actionable tips for small MSPs (Less than $3M revenue, Less than 20 employees) to implement outcome-focused reviews without adding overhead Timestamps: 👉 Resources & Links: ScalePad: https://www.scalepad.com Connect with Luis Giraldo on LinkedIn: https://www.linkedin.com/in/luisgiraldo/ MSP Unplugged Community: https://www.mspunplugged.com Purchase your tickets to TechCon Unplugged at https://techconunplugged.com If your QBRs feel like checkbox exercises, this episode will change how you approach client meetings forever. Drop your biggest QBR challenge in the comments! 🔥 Like, subscribe, and hit the bell for more MSP growth strategies. #MSP #QBR #BusinessOutcomes #CustomerSuccess #ScalePad #MSPRetention #SmallMSP #MSPMarketing #LuisGiraldo