Ep. 112 | Social Media Is NOT Getting You Clients? The Truth Agents Avoid

Are you feeling like you have to choose between building your real estate business and keeping up with social media… and wondering if either one is actually working?Seth and Jenn are back together on the Moving Sucks Podcast—and this episode hits hard on what’s real versus what’s just noise in today’s real estate world.After stepping away from the mic and dialing back her online presence, Jenn opens up about what really drove that decision: juggling full-time real estate, parenting, and the realization that content creation and closing deals can feel like two completely different careers. This isn’t about balance—it’s about priorities.The conversation dives into a bold take on today’s market headlines. Is the market actually slowing… or is that just the narrative being pushed? Jenn shares her perspective from the front lines, where transactions are still happening despite higher interest rates and constant uncertainty talk.Seth and Jenn also challenge one of the biggest assumptions in the industry:Does social media really bring in business—or is it just a credibility tool?They break down why many top-producing agents barely post online, why referrals still dominate, and how too many agents may be focusing on the wrong things. There’s also a sharp critique of “social media coaching culture” and a strong reminder that mastering contracts and fundamentals is what actually builds a sustainable career.And then there’s AI—where they both agree the future is heading. Unlike social media, AI might not just market your business… it might actually improve how you serve your clients.They also unpack the rollercoaster of interest rates (including that brief dip into the 5s) and why perception and fear may be driving decisions more than the numbers themselves.Episode Breakdown:00:00 Jenn Returns03:10 Why She Went Quiet05:09 Addition By Subtraction07:29 Does Social Media Work13:38 Serious Work Vs Gimmicks20:30 AI Over Social Media24:32 Rates And Market Fear27:40 Watch These Movies30:59 Listener Questions WrapIf you’re trying to figure out where to actually spend your time, energy, and focus in real estate right now… then this episode is for you.👇 Connect with us:👉 https://www.instagram.com/movingsuckspodcast/👉 https://www.tiktok.com/@millenniup👉 https://www.instagram.com/asksethanything/👉 https://www.instagram.com/januskygetsitdone/Watch the full episode on YouTube: https://www.youtube.com/@MovingSucksPodcast