Mortgage Marketing Radio

Cancer, AI, and What's Next

May 1, 2026·16 min
Episode Description from the Publisher

Six weeks ago, I went silent. No episodes. No posts. No noise. I was fighting cancer. Squamous cell carcinoma of the tonsil and tongue. Two rounds of chemo. Thirty rounds of radiation. And a whole lot of time to think. Today, I'm back. And I'm not just picking up where I left off — I'm coming back with new clarity, new energy, and some powerful insights I can't wait to share with you. In this episode: What the last 6 weeks looked like (the real version, not the polished one) A huge thank-you to the guest hosts who kept this show alive while I was down What I've been studying about AI, marketing, and visibility is about to change the game for mortgage professionals HubSpot's new AEO tool and why "Answer Engine Optimization" should be on every LO's radar right now A tease of a pivotal change coming soon to Mortgage Marketing Radio and MMI This is a personal one. It's also one of the most important episodes I've ever recorded. If you've ever been knocked down and had to figure out how to get back up — this one's for you. Episode Resources: Hubspot AEO Tool: https://www.hubspot.com/products/aeo Connect with Geoff: Instagram: @GeoffZimpfer LinkedIn: linkedin.com/in/geoffzimpfer YouTube: Subscribe to Mortgage Marketing Radio

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