Building a Resilient Future Through Sustainable Growth

Season 2 Episode 42Building a Resilient Future Through Sustainable GrowthHostDr. Kasie Whitener, Clinical Assistant Professor, ManagementGuestDr. Kealy Carter, Director, Center for Sustainable Growth Dr. Kealy Carter is the Marketing Department Chair, a Clinical Associate Professor, and Director of the Sustainable Growth Center at the Darla Moore School of Business. She holds a bachelor’s degree in International Studies from American University in Washington, D.C., and an International Master of Business Administration from the University of South Carolina. Her research and teaching interests focus on sustainability and marketing strategy.The Center for Sustainable Growth promotes economically sound, socially and environmentally responsible business through global perspectives, innovation, and collaboration. Its goals are to prepare future business leaders to operate sustainable enterprises and to serve as a hub for thought leadership that helps organizations create value through sustainability.Some topics include:Usable definition for sustainability Investing money in educating people on sustainable marketing productsCompanies selling on environmental contentious momentum Forecasting where regulations will go Risk management and cost reduction benefits in efficiency Sustainability as efficiency, risk management, and innovation technology at its coreLeveraging sustainability as a market driver Looking at recycling challenges in product development Businesses reliance on grids and energy Center for Sustainable Growth in connecting companies to university resources to interpret “sciencey” researchPreparing local businesses for policy changes due to federal energy investments in SC Sustainability concentration and class offerings at the Moore School Learn more about the Center for Sustainable Growth, here.Learn more about the Darla Moore School, here.Photo Courtesy: Darla Moore School of Business Moore Impact is a product of the Darla Moore School of Business at the University of South Carolina. For episodes, notes, and links visit sc.edu/moore