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- Dec 24, 202549 min
#111 - Are filmmakers still going to have a job? The latest on Chinese A.I. filmmaking's leapfrog advance
Send us Fan Mail 18 months ago, we released our episode #99 examining how AI was being used in films, documentaries, and advertising. At the time, most of the more compelling AI-driven work was confined to short-form content. But Chinese content creator and storyteller are doing leapfrog on that area. As AI tools advance rapidly, they are increasingly taking on more complex roles in filmmaking, including generating entire features and even documentaries. But as reliance on the technology gro...
- Oct 8, 202549 min
#110 How Chinese cities are reinventing themselves after the urban boom
Send us Fan Mail China's building boom can now be declared over. Yet what awaits for the 940 million city dwellers living in Chinese cities? Featuring - Éric LE KHANH : architect - LIU Jue (LJ) : managing editor at TWOC - Jingqiu ZHANG: IARA - Co-founder & Architect To go further - Middle Earth episode #108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s - Middle Earth episode #102 Remote Creatives - TWOC's article Welcome to Liu York: Going with the Flow ...
- May 24, 202541 min
#109 How Chinese stories are going to the Cannes Festival
Send us Fan Mail As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema. Featuring - Cao Liuying : Parallax Films - Sales Agent - Clément Magar : Fortissimo Films - General Manager - Qu Zhizheng : Director & Cinematographer To go further - Middle Earth episode #44 Does China still make indie films? Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed c...
- Apr 8, 202533 min
#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
Send us Fan Mail Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit TV shows reviving bygone eras, some are tapping into a deep emotional connection. Featuring - Chu Dandan: TWOC - former editor-in-chief - Yaling Jiang: Consultant - Haoyue : Film Producer To go further - Middle Earth episode #54 What is ...
- Feb 28, 202532 min
#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office
Send us Fan Mail In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones: - It’s the first non-English film to break into this elite category. - It’s now the highest-grossing animated film worldwide, surpassing Inside Out 2, the...
- Jan 22, 202559 min
#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
Send us Fan Mail It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators? Featuring - Jim Fields: Relay Video - CEO (小红书: Jim技术咨询) - Lucy Lv: Culture news reporter (IG-TT: nihaolucylv) - Wang Zichen: Policy Expert (www.pekingnology.com) To go further - Middl...
- Jan 8, 202552 min
#105 How female-centered content is making a killing
Send us Fan Mail When the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with female stand-up comedians and influencers, have been making their way into the mainstream. How did these success stories come to be? Featuring - Xiaotong Jiang: Kudos Comedy - Founder - Jiaxi Wang: Scriptwriter & Director - Hayley Zhao: TWOC - Journalist & Editor To go fu...
- Dec 24, 20242 min
Gondor (and Aladin) Calls For Aid!
Send us Fan Mail Hello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dream !). In case you are in needs of a: - corpo video creator - podcast expert - researcher - film editor - freelance producer - or PR expert Here is my company presentation (Link) and we can also connect on Linkedin (Link), it would always be great to know more of you. Wishing you all in...
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About Middle Earth - China’s cultural industry podcast
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
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