EP257: Editor-in-Chief, of French Icon Magazine ft. James Sleaford

In this episode, I sit down with James Sleaford, Editor-in-Chief and Editorial Director of the French edition of Icon Magazine, for an insightful conversation about the ever evolving world of men's fashion media. James shares his journey into publishing, how he built his career within the magazine industry, and the realities of leading one of menswear's most respected titles. We discuss how men's magazines have changed over the years, from traditional print publications to multi platform brands operating in an increasingly digital first landscape. We also explore how fashion magazines discover and champion emerging menswear designers and brands, and the important role editors play in shaping conversations around style, culture, and creativity. As the pace of digital media continues to accelerate, James offers his perspective on the future of print and whether physical magazines still hold value in today's market. The conversation also delves into the rise of artificial intelligence and its growing impact on publishing, editorial workflows, content creation, and the wider magazine industry. From craftsmanship and storytelling to technology and innovation, this episode offers a fascinating look behind the scenes of modern fashion journalism. Whether you're interested in menswear, media, publishing, or the future of creative industries, this is an episode packed with valuable insights from one of the industry's leading voices.