EP259: Are We Already Living in the Future of Menswear? ft Nick Tidball, Co-Founder of Vollebak

In this episode, I sit down with Vollebak co-founder Nick Tidball for a fascinating conversation about what happens when you stop following the rules of fashion and start designing for the future. From the very beginning, Nick and his brother set out to build a brand unlike anything the menswear industry had ever seen. Instead of chasing seasonal trends, they asked bigger questions: What will humans wear in the future? How can clothing evolve alongside technology, exploration, and human performance? What if a jacket could do far more than simply protect you from the elements? We explore the mindset behind building one of the world's most forward thinking brands, the importance of thinking differently, and why creating something truly original often means ignoring what everyone else is doing. One of the standout moments of our conversation is Vollebak's Sonic Jacket. It's one of the most remarkable developments I've ever seen in menswear a piece that pushes the boundaries of what clothing can be and challenges everything we think a jacket should be. It's unlike anything I've come across and perfectly captures Vollebak's philosophy of designing products that feel decades ahead of their time. This episode is about much more than clothing. It's about curiosity, innovation, entrepreneurship, and having the courage to build something that no one else has even thought to imagine. Whether you're interested in business, design, technology, or the future of human performance, this conversation will leave you questioning where fashion is heading and whether Vollebak has already arrived there.