Ep 23: NBA Finals, Fox + Roku & World Cup Ads: The Biggest Media Stories This Week
Sports, streaming, and advertising continue to reshape the media landscape—and this week delivered plenty to discuss. In this episode of Media Monitor, Kelly and Sean introduce a new weekly headlines segment before diving into Guideline's early advertising data from the NBA Finals and FIFA World Cup. They discuss what the Fox and Roku partnership means for connected TV, why Tubi has become one of streaming's biggest success stories, and how advertisers are following audiences across broadca...
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