AI, ROI and the Metrics That Matter with Preeti Krogh | Conversations at Cannes

AI is giving marketers faster access to data and insights. But having more data doesn’t automatically lead to better decisions. In this episode of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Preeti Krogh of Analytic Partners to discuss how AI is changing marketing measurement, why ROI requires more context than a single number, and what happens when marketing, finance, and analytics aren’t working from the same definition of success. Pr...