Ep 22: How The New York Times Is Winning in Advertising (While Everyone Else Struggles)

Most media companies are fighting declining advertising revenue. The New York Times is moving in the opposite direction. In this episode of Media Monitor, Kelly and Sean launch a new deep-dive series by examining one of the most successful media businesses today. Using Guideline's advertising intelligence alongside The New York Times' public financial reporting, they break down where the company's advertising growth is really coming from—and why it continues to outperform much of the industry...