Ep 11: How Oil, LNG, and Unemployment Impact Ad Spend (What to Watch in 2026)

Economic headlines are everywhere—but how do they actually impact advertising? In this episode, Kelly and Sean unpack three key indicators—oil prices, liquid natural gas (LNG), and unemployment—and explain how each one connects to ad spend, media planning, and category performance. They start with oil, often treated as a leading economic signal. While rising oil prices affect everything from transportation to manufacturing, the impact on advertising isn’t immediate. Sean explains why ad spend...