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Media Monitor

Sports Advertising Trends 2026: Streaming Growth, NFL, NBA, and Olympics Insights

April 29, 2026·21 min
Episode Description from the Publisher

Kelly and Sean break down how advertising is evolving across major sports—from the Olympics to the NFL and NBA—and why streaming continues to reshape how brands reach audiences. In this episode, Kelly and Sean take a closer look at how advertising is shifting across the sports landscape in early 2026, using recent data and real-world examples to unpack what’s changing and why. They begin with a lighter moment on sports viewing habits before moving into a structured b...

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