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Media Monitor

Ep 10: TV vs Streaming in 2025: Cord Cutting, Live Sports Growth, and What’s Next for 2026

March 25, 2026·20 min
Episode Description from the Publisher

Six years after COVID reshaped media consumption, the TV industry is still adjusting to the changes that followed. In this episode, Kelly and Sean walk through how the balance between linear TV and streaming flipped, what has happened since, and what the data suggests for the year ahead. They start by revisiting the inflection point during COVID, when streaming usage overtook cable for the first time. Since then, the gap has widened significantly, with most households now relying on streamin...

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