Masters of Scale

When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz

September 1, 2026·29 min·8-min readinterviewbusiness
Podzilla Summary (8 min)
TLDR
Jess Hertz, COO of Shopify, discusses how the company is navigating geopolitical tensions, AI-driven transformation, and internal cultural shifts to maintain its position as a dominant force in e-commerce. Under CEO Toby Lutke’s “chaos engine” leadership, Shopify is embracing agentic AI n

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Guest

J

Jess Hertz

interview on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Jess HertzBob SafianToby Lutke

Companies

Shopify

Products & Tools

RiverSidekickUniversal Commerce Protocol

Topics

Artificial IntelligenceBusiness ModelsE CommerceEntrepreneurshipFuture Of WorkScalingStartupsVenture Capital

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