The Vault Unlocked

How AI Is Rewiring Your Customers (And Why Most Businesses Aren't Ready)

March 18, 2026·47 min·2-min readinterviewbusiness
Podzilla Summary (2 min)
TLDR
AI is no longer just a tool but a decision-making layer that filters what customers see, trust, and buy; businesses must focus on brand strength, human authenticity, and word-of-mouth to remain visible and meaningful in an AI-dominated world.


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Mark Schaefer is a renowned m

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Guest

M

Mark Schaefer

interview on The Vault Unlocked

Mentions

Books, people, and resources mentioned in this episode.

People

Mark Schaefer

Books

Audacious: How Humans Win in an AI Worldby Mark Schaefer

Companies

Liquid DeathGatorade

Products & Tools

ChatGPT

Topics

Artificial IntelligenceBrandingBusiness ModelsDigital MarketingEntrepreneurshipFuture Of WorkMarketing

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