You Are the CEO of Your Massage Business

Most massage therapists don't struggle because they aren't talented.  They struggle because no one ever taught them how to think like the owner of a business. In this episode, Amy explores one of the biggest mindset shifts every massage therapist must make: the difference between working in your business and leading your business. You'll learn why so many therapists unknowingly become employees inside businesses they own, how to recognize the habits that keep you stuck, and what it really means to wear the CEO hat. Inside this episode you'll discover: • Why ownership feels heavy—and why that's normal • The four employee habits that quietly limit business growth • Why working harder isn't the same as building a better business • How one weekly CEO Hour can completely change your direction • Why systems reduce stress and create momentum • The difference between your professional identity and your personal identity If you've ever felt overwhelmed, disorganized, or wondered why your business isn't moving forward despite working incredibly hard, this episode is for you. Because you're already the CEO. The only question is whether you've been wearing the hat. Timestamps  00:00 Welcome 00:40 The CEO Mindset 04:30 The Weight of Ownership 07:00 Wearing Different Hats 10:00 Why We Think Like Employees 11:30 Employee Habit #1 — My Work Ends When My Clients Leave 14:00 The CEO Hour 16:00 Employee Habit #2 — I'll Just Work More 19:00 The Power of the Hour 21:00 Employee Habit #3 — I'll Get To It Tomorrow 24:00 Three Goals Create Momentum 26:00 Employee Habit #4 — My Business Will Eventually Get Organized 29:00 PPS Principle: Fighting vs. Healing 32:00 Personal vs Professional Identity 36:00 Taking the CEO Hat Off 38:00 One Question to Ask Yourself This Week   Do you want to work with Amy as your coach? Fill out this coaching Application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Discover Your Value Free PDF   MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:   https://www.amybradleyradford.com/ Amy Bradley Radford YouTube Channel: https://www.youtube.com/@amybradleyradford8414 Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ LinkedIn: https://www.linkedin.com/in/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ Align Essential Oils: https://www.amybradleyradford.com/align-oils