68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)

If your caseload has slowed down recently, you’re not alone—and this episode is going to give you a clear path forward.In this alumni check-in, Anna answers two powerful questions from Confident Copy graduates: one about what to update on your website when things feel stuck… and one about how to get more creative with visibility and referrals.Together, they highlight the two sides of marketing you have to get right in today’s landscape: your foundation (your website) and your visibility (how people find you).Here’s what you’ll learn in this episode:1️⃣ The three key updates to make on your website to reflect how clients are searching today2️⃣ Why specificity (including micro-niches and method pages) is more powerful than ever3️⃣ How to use FAQs and authority signals to improve trust, SEO, and AI visibility4️⃣ A creative, underused networking strategy to get in front of your ideal clients (without relying only on referrals)Resources & Links Mentioned:Birthday Sale: https://walkerstrategyco.com/bs26Confident Copy: https://walkerstrategyco.com/ccSquarespace Templates: https://walkerstrategyco.com/templatesDIY Brand Kit (DBK): https://walkerstrategyco.com/dbkDone-for-you Services: https://walkerstrategyco.com/servicesConnect + SubscribeEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: https://walkerstrategyco.comAbout Marketing TherapyMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing strategist and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.