72. Building Trust on Your Website: Images, Testimonials, & More (Alumni Check-In Session #5)

In this fifth alumni check-in episode of Marketing Therapy, Anna answers two thoughtful questions from Confident Copy alumni about the “other” elements of a therapy website — the things beyond the copy itself that still deeply influence connection, trust, and conversion. From colleague endorsements to website imagery, this episode explores how therapists can make intentional choices that support both credibility and emotional resonance online.Anna breaks down how to ethically and strategically use colleague testimonials, where to place them for maximum impact, and why Google Business Profile matters more than ever for visibility in both Google and AI search results. She also shares a grounded framework for choosing website imagery that helps clients envision hope, healing, and transformation — instead of reinforcing the pain they’re already carrying.Here’s what you’ll learn in this episode:1️⃣ How to use colleague endorsements on your website in a way that builds trust and credibility2️⃣ Why Google Business Profile reviews matter more than website testimonials for SEO and AI visibility3️⃣ How to choose website imagery that emotionally connects with ideal clients4️⃣ The difference between traditional stock imagery and environmental imagery — and when to use eachRESOURCES & LINKS MENTIONEDConfident Copy: https://walkerstrategyco.com/ccDone-for-you services: https://walkerstrategyco.com/servicesThe Walker Strategy Co website: https://walkerstrategyco.comCONNECT + SUBSCRIBEEnjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists:The Walker Strategy Co website: https://walkerstrategyco.comABOUT MARKETING THERAPYMarketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.