What The “Staples Baddie” Teaches Us About Corporate Creators

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and what makes the content authentic.  00:00: Intro  02:42: Who is Staples Baddie 04:00: Brands not on board with employee ambassadors  04:52: Why this works for Staples 08:39: An increase in foot traffic for stores 09:52: People want IRL experiences 11:42: Other brands using this trend 14:00: Proof of reality social trend  15:00: Why brands won’t try this 21:20: Employees have to be happy at their job for it to work    This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.  Learn more about your ad choices. Visit megaphone.fm/adchoices