Why Brands Are Using Music Videos as Marketing

Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands are employing to tap into a variety of generations through the power of song.  00:00: Intro  01:15: Marketers making music videos 03:24: Recent videos with Katseye, Megan The Stallion, and Nickleback  05:50: How Gap is leading the charge  09:00: Hollister and Gigi Perez  10:00: Brands having control of the ads  13:05: Who is the music video approach targeting 15:11: Where are these ads posted 16:20: Is Gen Z cool with this strategy  19:34: Risks with this move    This episode is brought to you by Paramount Ads Manager. For more information, visit: http://www.paramountadsmanager.com/ Vote for us in this year’s Webby Awards in the Creativity & Marketing, Shows (podcast) category: https://wbby.co/57461N (please and thank you!) Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb  For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube:   https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices