Purpose Over Profit: The Lawyer Helping Kiwi Businesses Find Their Why

He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose?In this Marketing 4 Business episode, Scott chats with Steve Moe, corporate lawyer at Perry Field Lawyers and host of the Seeds podcast (closing in on 500 episodes), about why purpose can't just live in a slogan, it needs to live in your legal documents. From reinventing his career after a decade overseas to helping charities and founders raise funding, Steve shares insights grounded in real client work. He covers:Why your business purpose needs to be written into your legal documents, not just your marketingThe 3-bullet-point test Steve gives every founder to nail their real "why"Why loans from family and friends are often the riskiest way to fund a startupThe New Zealand "number 8 wire" mindset that quietly caps how far a business can growWhy nature could legally hold shares in a company, and how NZ law already makes this possibleThe "gracious no" habit that protects your time without burning bridgesWhy "work-life balance" is the wrong goal, and what to aim for insteadThe regret-test question Steve uses before every big life decisionIf you're a business owner trying to get clear on your purpose, build a team that isn't limited by you, or figure out how to fund your next stage of growth, this episode is well worth your time.Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott on LinkedIn HERE.Connect with Steve Moe on LinkedIn HERE.Purchase Steve Moe's books HERE.Have Fun & Take Action