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Marketing 4 Business: Daily Summaries Delivered
by Scott Wilson
Marketing 4 Business is the weekly podcast for business owners, marketers and entrepreneurs who want practical insights into marketing, business and growth.Hosted by Scott Wilson, CEO of Digital Influence, each episode features honest conversations with NZ business owners, founders, marketing experts and industry leaders about what’s working, what’s changing and the lessons they’ve learned along the way.Expect real stories and practical insights across digital marketing, AI, branding, social media, SEO, content, lead generation, leadership and business growth.🎙️ Full podcast episodes💡 Practical marketing and business insights🇳🇿 Stories from NZ business leadersNew episodes every week. Subscribe so you never miss one.
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- 3 days ago1h 3m
The First Table Model: From One Queenstown Idea to 4,800 Restaurants Worldwide
He sold every business he owned a year before COVID, and everyone thought he was crazy…In this Marketing 4 Business episode, Scott chats with Chris Bradley, business development manager at First Table, about how a single locals’ table at a little French restaurant in Queenstown grew into a platform with around 4,800 restaurants worldwide. Chris has driven jet boats for eight companies, bought and sold tourism businesses, and turned a run-down cocktail lounge into an award winner. He shares insights and lessons you can put to work straight away, including:How Chris funnelled hundreds of tourists a day from his parasailing business into his own barWhy “offering a discount will ruin my brand” didn’t hold up once Michelin and Cuisine Awards winners came on boardHow tracking spend per table killed the myth that deal diners don’t buy drinksThe automated review system that turns happy diners into fresh Google content the next dayWhy restaurant owners should give sales reps five minutes, even if they never buyThe Money Shot: how one signature drink sold 1,000 shots in a single New Year’s weekWhy your busy nights might be your biggest untapped opportunityHow listening to one pub owner created a whole new product lineIf you’re a business owner trying to fill quiet nights, get more from your customer data, or stand out as AI changes how people choose where to spend their money, this episode is well worth your time.Is your business ready to be recommended by AI? Get your FREE DIVE Scorecard HERE to discover where you stand and what you could improve. HEREThanks for listening to Marketing 4 Business. If you found this episode helpful, we'd love you to share it with another business owner who might enjoy it too. Don't forget to follow the podcast on your favourite platform, and if you have a moment, leave us a five-star review. We really appreciate your support as we continue sharing conversations, ideas and practical marketing insights to help businesses grow.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Chris Bradley on LinkedIn HERE.Visit First Table's website HERE.Have Fun & Take Action
- 1 weeks ago1h 4m
How to Build Unbreakable Customer Loyalty: Lessons From an Award-Winning Gym
When COVID shut her gym’s doors, 85% of members kept paying anyway. That doesn’t happen by accident…In this Marketing 4 Business episode, Scott chats with Sally Lovell, owner of Anytime Fitness Cashmere, about building a business people genuinely want to belong to. Sally bought the gym while sitting at an ice hockey game in New York, with no business experience, and has since grown it into a multi-award-winning club, now a 2026 Exercise New Zealand Awards finalist after being nominated by her own members. Sally shares insights and lessons you can put to work straight away, including:The pay-it-forward ask that kept 85% of members paying through lockdown, and why many refused the credit afterwardsWhy she waited four months to fill a sales role instead of hiring the first available personHow bringing your manager into interviews leads to better hiresThe life plans she builds with every team member, reviewed every three monthsThe “navigational check” anyone can do today to map where they are and where they want to beThe 1,000 little things that build community, from walking the floor to using names in the first 20 secondsHow charity events (including $30,000+ for Movember and a 24-hour marathon for Cholmondeley Children’s Centre) drive retention and trustWhy word of mouth still beats every other marketing channel for a local businessIf you’re a business owner trying to build customer loyalty, grow a team that steps up, or create something people talk about, this episode is well worth your time.Is your business ready to be recommended by AI? Get your FREE DIVE Scorecard HERE to discover where you stand and what you could improve. HEREIf you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Anytime Fitness Cashmere on Facebook HERE.Connect with Anytime Fitness Cashmere on Instagram HERE.Have Fun & Take Action
- 2 weeks ago1h 6m
Why Business Owners Stall (and How to Get Unstuck) with Sidekick CEO Ric Thorpe
Most business owners already know what they should be doing. So why aren’t they doing it?In this Marketing 4 Business episode, Scott chats with Ric Thorpe, CEO of Sidekick, a growing group of accountancy firms with nine offices across New Zealand. Ric breaks down a simple formula for change he picked up from his business coach, one that explains why anyone ever does anything (or doesn’t). From buying new equipment to chasing a stalled sale, Ric shares insights you can put to work straight away, including:The formula for change: (Dissatisfaction x Vision) + First steps > ResistanceHow to score your stalled ideas and tackle the biggest pain with the biggest upside firstWhy looking at the whole project kills momentum, and why the first step is usually just a phone callWhat to ask when a “yes” suddenly becomes “let’s put it on hold for three months”Why you should be fast to respond but the last to quoteMarketing generates leads, sales converts them, and why hiring one person to do both often backfiresOAR vs BED: building a culture of ownership, accountability and responsibility instead of blame, excuses and denialWhy you should never get AI to do something you aren’t already good at, plus the simple prompt Ric uses to find his knowledge gapsWhat a slow, earnings-based recovery means for NZ businesses, and why struggling competitors may soon be up for saleIf you’re a business owner sitting on decisions you know you need to make, or watching competitors move while you wait, this episode is well worth your time.Is your business ready to be recommended by AI? Get your FREE DIVE Scorecard HERE to discover where you stand and what you could improve. HEREIf you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Ric Thorpe on LinkedIn HERE.Visit Sidekick Accountants website HERE.Have Fun & Take Action
- 3 weeks ago1h 5m
Is Your Space Sending Customers Next Door? with Steve Rosling of Element 17
Your customers decide whether they like your business in the first 2 to 4 seconds. Most owners never design for it.In this Marketing 4 Business episode, Scott chats with Steve Rosling, owner and director of Element 17, about how the physical space shapes your brand, your customer experience and your bottom line. After 22 years of commercial and hospitality fit-outs across Christchurch and Queenstown, including rebuilding through the earthquakes, Steve has lost count of the venues he has opened. He shares what separates the ones that thrive from the ones that close, including:Why every job comes down to time, cost and quality, and you only get to pick twoThe 2 to 4 second first impression, and why the distance from your front door to first eye contact mattersHow one office fit-out noticeably cut staff sick days, and why designing for introverts and extroverts pays offWhy 250 square metres is the Goldilocks zone for New Zealand hospitalityThe compliance checks to make before you sign a lease (power, gas, grease waste), and why it always takes more time and money“Touch points”: the door handles, bar tops and upholstery that quietly shape how customers feelWhy the most successful hospitality owners run it like a business, right down to the sticky tablesWhy Steve can’t stand scan-to-order tables, and what hospitality loses when the hospitality goesIf you’re a business owner planning a fit-out, opening a venue, or wondering whether your space is helping or hurting your brand, this episode is well worth your time.Is your business ready to be recommended by AI? Get your FREE DIVE Scorecard HERE to discover where you stand and what you could improve. HEREIf you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Steve Rosling on LinkedIn HERE.Visit Element 17 website HERE.Have Fun & Take Action
- Oct 7, 202658 min
Retail Isn't Dead: How One Boutique Ends Every Season With Almost Nothing Left
Most clothing stores finish the season with hundreds of unsold items. Debbie Albrecht finishes hers with 20 to 30.In this Marketing 4 Business episode, Scott chats with Debbie Albrecht, owner of So You! Boutique in Rangiora. She talks about building a retail business that has survived earthquakes, COVID and recession by putting confidence ahead of the sale. Known to her customers as the colour lady, Debbie has turned 20+ years of colour and styling expertise into a point of difference that drives smarter buying, loyal customers and almost no dead stock. She shares lessons any business owner can use, including:Why her store has had only 20 to 30 pieces left each season for the past six years, and what most retailers get wrong when buyingHow knowing a customer's colours and clothing personality turns a lost sale into a multi-piece purchaseWhy "great customer service" doesn't cut it as a point of differenceThe management course that showed her how most owners communicate with staff, and what she changedHow a $65 workshop that turns 12 pieces into 60+ outfits keeps filling her colour consultation bookingsWhy she teaches her retail know-how to other store owners, competitors includedPlanning stock six months ahead so new arrivals are ready to sell the day they landHow a self-described "technically challenged" owner got comfortable on videoIf you're a business owner trying to stand out in a tough market, sharpen your point of difference, or turn customers into a loyal community, this episode is well worth your time.Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Visit So You! Boutique HERE.Have Fun & Take Action
- Sep 30, 20261h 9m
Clear the Runway: How to Turn Top Performers Into Great Leaders
You promoted your best person. So why does it feel like something has gone wrong?In this Marketing 4 Business episode, Scott welcomes back Amy Jones, leadership coach and founder of Human Impact leadership, to unpack why capable people struggle when they step into leadership, and what business owners can do about it. Amy works with teams across New Zealand and now Australia. She shares practical tools from her Emerging Leaders Programme, including:Why leadership is 80% psychology and 20% skillThe heart emoji that came up in an exit interview, and what it taught Amy about leading across ages and channelsHow to make conflict healthy, and "kill the monster while it's little"Why new leaders dive in and do the work, and how that pattern leads to burnout as teams growClearing the runway: how leaders spot and remove roadblocks, including when the roadblock is themWhy you should build the leader before the role existsThe mindset trap of only training people who are underperformingWhy time and energy matter as much as money for business ownersIf you're a business owner trying to grow leaders who take ownership, keep good people longer, or get your time back, this episode is well worth your time.Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Amy Jones on LinkedIn HERE.Have Fun & Take Action
- Sep 23, 20261h 0m
Left School at 15, Bought 460 Houses: Kane Lawson's Business Playbook
He left school at 15 because he didn't fit in, and has since bought, fixed and sold more than 460 houses.In this Marketing 4 Business episode, Scott chats with Kane Lawson of My New Start about focus, intent, and why most marketing does not fail at the marketing. Kane was the second ever guest on this podcast four years ago, and he is back with 460-plus property transactions, a greenfield subdivision in South Canterbury, and a very direct view on what business owners get wrong.Insights you can put to work straight away, including:Kane on why he tells people not to ring a marketing agency unless they are ready to answer the phoneThe Mag and Turbo franchise owner who swore a campaign didn't work, until the data showed he'd missed 11 of 12 callsScott's rule that marketing always fails at the weakest link, and the client he parted ways with over itKane on the wiper blade stand that gathered dust for 18 months, and why he now runs a case study instead of an emotional studyWhy Kane never turns marketing down: "who am I to judge when someone is going to sell their house?"The one question Kane has drilled into the last four years, and how it shortens every meeting: what is the intent?Write it down and you earn the right to forget it, Kane's system behind the notebooks his team carriesScott on why the old game was getting found and the new game is getting recommended, and what that means for videoKane on self-belief, knowing your capacity, and operating just below your cap instead of burning out above itWhy the best staff Kane ever hired at Mag and Turbo were people others had written offIf you are a business owner spending money on marketing, trying to stay focused while everyone pitches you their next idea, or working out how to hand the baton to someone younger, this episode is well worth your time.Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with My New Start on LinkedIn HERE.Have Fun & Take Action
- Sep 16, 202657 min
Radio Was Supposed to Be Dead: Why It Is Still Winning in NZ
Everyone said radio would be dead by now. It is not, and the reason has nothing to do with the music.In this Marketing 4 Business episode, Scott chats with Kate James, newly appointed General Manager of MediaWorks Canterbury, about what actually makes advertising work for a local business, and what business owners keep getting wrong before they even book a campaign. Kate started out cooking sausages outside appliance stores and car yards on a Saturday, and has spent more than 20 years across promotions, client services, integration and sales. She is refreshingly blunt about what works, what does not, and where media reps should be pushing back harder. Insights you can use straight away, including:Why radio's real job is building trust, not reach, and why that matters more in a market full of "click here, buy this"What to turn up with before you brief any media rep, starting with who your customer actually is, because "anyone from 10 to 80" is not a target marketThe underspend trap: how a budget that is slightly too small wastes the entire thing, and the honest conversation your rep should be having upfrontWhy one station done properly beats four done thinly, every timeThe nationwide advertiser that dropped radio for a pure digital strategy, and why they have come fully back to TV and radioHow digital audio and Rover put targeting by age, gender and location within reach of a local budgetWhy stopping your marketing hands the opportunity straight to a competitor, and why you will not feel it for six monthsThe florist in his 70s who refused to let anyone underspend his budget, because he knew he was buying customers, not salesWhat the best salespeople actually have in common, and why it is not polishIf you are a business owner deciding where the next marketing dollar goes, wondering whether radio still deserves a slice, or trying to work out what a decent budget really looks like, this episode is well worth your time.Download the Local Business AEO Playbook HERE. A free, step-by-step guide showing you how to position your business to be recommended by AI.If you found this episode valuable, please share it with another business owner who could benefit. Don't forget to follow Marketing 4 Business on your favourite podcast platform, and if you enjoyed the episode, we'd really appreciate a five-star review. Your support helps us reach more business owners with practical marketing insights.Connect with us:Follow the Marketing 4 Business podcast on Instagram HERE.Follow Digital Influence on Instagram HERE.Visit Digital Influence's website HERE.Book a complimentary marketing strategy session HERE.Connect with Scott Wilson on LinkedIn HERE.Connect with Kate James on LinkedIn HERE.Have Fun & Take Action
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About Marketing 4 Business
Marketing 4 Business is the weekly podcast for business owners, marketers and entrepreneurs who want practical insights into marketing, business and growth.Hosted by Scott Wilson, CEO of Digital Influence, each episode features honest conversations with NZ business owners, founders, marketing experts and industry leaders about what’s working, what’s changing and the lessons they’ve learned along the way.Expect real stories and practical insights across digital marketing, AI, branding, social media, SEO, content, lead generation, leadership and business growth.🎙️ Full podcast episodes💡 Practical marketing and business insights🇳🇿 Stories from NZ business leadersNew episodes every week. Subscribe so you never miss one.
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