Small Business & Big Data Spells Opportunity

In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have. In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses! Co-author of "The New Marketing Analytics" David Dirk...