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by David Dirks
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- Oct 25, 20204 min
Millennials and Data Anaytics
In this segment, Dave discusses his thoughts on a recent Wall Street Journal (Dave's favorite paper) article on how millennials are causing grocers heartburn because they can't seem to get them to spend more time in their stores or online buying more groceries.
- Oct 25, 20204 min
Behavorial vs. Predictive Analytics
There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.
- Oct 25, 20204 min
Today's Manager and Big Data
How is big data impacting managers? You can't be successful today without understanding how to work with data and get the most out of it to solve business problems of all shapes and sizes. institutemanagerialanalytics@gmail.com
- Sep 20, 20205 min
Customer Profitability: Three Key Questions
Three key questions related to customer profitability that every manager should be asking. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at: institutemanagerialanalytics@gmail.com
- Sep 20, 20206 min
Where Will The Next Gen of Data Scientists & Analysts Come From?
From my estimation, we are woefully under-preparing the current and next generations of data-oriented employees. Dave discusses his concerns about the shortages of data experts - including his idea to have junior and senior high school academic programs include options for students to get acquainted with data analytics in all its forms. Getting our high schools and community colleges to take on the educational agenda for the next gen of data scientists and analysts may be the answ...
- Sep 20, 20205 min
Amazon Prime & Data Analytics
Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & manag...
- Sep 20, 20205 min
Small Business & Big Data Spells Opportunity
In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have. In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses! Co-author of "The New Marketing Analytics" David Dirk...
- Sep 20, 20208 min
Predictive Analytics: Consider this First...
Before anyone even thinks about investing time and resources into moving towards predictive analytics for marketing - Dave covers three important considerations that can impact predictive analytics effectiveness: data accuracy, data refresh rate and data variability. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at: institutemanagerialanalytics@gmail.c...
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About Managerial Analytics: Powering Your Career
Every manager today may not have the need to know how to program in R or SQL but every manager at every level needs to know how to solve key business challenges using data analytics. This podcast is dedicated to helping managers around the globe to hone their skills and knowledge around managing data to solve the business challenges they face.
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