Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth

Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influence your growth.We talk about staying top of mind without constantly selling, Jamie’s seven-week relationship rule, emotional loyalty, authentic customer engagement, and why listening and human connection could become even more valuable as AI becomes part of everything we do.A really practical conversation about marketing, positioning, retention, referrals, and simply being better at relationships.