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Making BIG Shifts: Daily Summaries Delivered
by MKTG Reboot
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago30 min
Stop Selling, Dammit: Why Pressure Is Killing Your Deals
The harder you chase a sale, the more buyers tend to pull away.Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closing, and why deals often stall long before a prospect goes silent.They also discuss how to uncover hidden friction, focus on outcomes instead of proving your expertise, and help buyers confidently explain and defend a decision internally.The core lesson is simple: selling chases the yes. Solving earns it.Listen now, follow Making Big Shifts by MKTG Reboot, and share this episode with someone who is tired of chasing deals that never close.
- 2 weeks ago47 min
How to Stop Building a Business That Owns You
What if your business is actually stealing your freedom?Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.They cover delegation, eliminating low-value work, the importance of having a North Star, and why your time may already be worth hundreds of dollars per hour.If you're an entrepreneur feeling overwhelmed, this episode offers a practical roadmap for creating a business that serves your life instead of consuming it.
- 3 weeks ago30 min
The Revenue Trap: Why More Income Doesn’t Always Create Wealth
Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only eight cents in his checking account.That moment forced him to learn the difference between income, revenue, and real wealth.In this episode, Josh talks with Phil Calandra, co-founder and chief wealth officer at True Wealth Advisors and author of The Wealth Creation Method, about how founders can stop betting everything on their business and start building true financial freedom.They cover the revenue trap, the wealth ratio, work optionality, founder dependency, exit planning, and why extracting wealth from the business may be just as important as growing the business.If you are an entrepreneur reinvesting everything and hoping a future exit saves you, this one is worth hearing.
- 4 weeks ago28 min
Stop Buying Yourself a Job: How to Build a Business Buyers Actually Want
Are you building a valuable company, or have you simply created a demanding job for yourself?Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.We dig into founder dependency, customer concentration, recurring revenue, customer churn, acquisition systems, and the marketing infrastructure buyers want to see.Muriel also shares why she walked away from an acquisition after discovering that the company’s “recurring revenue” was actually being replaced by a constant stream of new customers as existing customers left.Even when selling is years away, these lessons can help you build a stronger business that is less dependent on you.
- Jun 22, 202636 min
How Zapier Really Started: YC Rejection, $100 Beta, and AI’s Big Shift
Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees.This episode covers the unfiltered startup journey:• Building Zapier from a real personal frustration with software integration• Why YC rejected them the first time, and what changed• The second application that unlocked everything• How a rough $100 beta validated product market fit instantly• Why imperfect products often reveal truth faster than polished ones• The evolution from early founder execution to large-scale leadership• How AI is fundamentally changing automation and software creationIf you’re a founder, operator, or builder, this episode is about one thing: execution beats planning.Listen through for Wade’s perspective on shipping early, avoiding analysis paralysis, and learning directly from reality instead of assumptions.#Zapier #WadeFoster #StartupStories #AI #Automation #Founders #Entrepreneurship #ProductMarketFit #YC #BusinessPodcast
- Jun 18, 202628 min
The Strategy That Turns Experts Into Authorities
What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have?In this episode of Making BIG Shifts, Josh Anderson sits down with Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books.Henry breaks down why business leaders, consultants, agency owners, and entrepreneurs should stop thinking about “marketing a book” and start thinking about marketing with a book.Henry also shares a special offer for Making BIG Shifts listeners. Mention Josh Anderson when reaching out to Henry, and you can get access to his two-hour book kickoff class at no cost - a $365 Connect with Henry:https://indiebooksintl.comListen now if you are an entrepreneur, consultant, agency owner, or expert who knows there is a bigger story inside your business.#MakingBigShifts #MarketingReboot #BusinessBooks #AuthorityMarketing #Entrepreneurship #Storytelling #PersonalBranding #ThoughtLeadership
- Jun 15, 202627 min
The Career Trap Almost Every High Performer Falls Into | Monica MiKitterick
Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game.In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and founder in the Direct Primary Care space.After years inside a system driven by insurance, paperwork, and volume over care, she made a $20,000 bet on a different model. One focused on access, relationships, prevention, and real patient care.What started as a leap into the unknown turned into three clinics, a growing team, and eventually a harder decision. Stop optimizing for more, and start optimizing for life.In this episode, we break down:• The hidden career trap most high performers fall into• Why more growth often quietly reduces freedom• What Direct Primary Care actually changes in healthcare• How most founders misread success signals early on• Why marketing and sales matter even in medicine• The turning point between scaling and sustainability• How to know when “more” is no longer the right answerIf you are a founder, healthcare provider, operator, or high performer building something meaningful, this conversation will challenge how you define success.Listen to the full episode, like, subscribe to Making BIG Shifts, and share this with someone who is building fast but starting to question what it is costing them.#MakingBigShifts #Leadership #Burnout #Entrepreneurship #HighPerformance #CareerGrowth #Healthcare #DirectPrimaryCare #BusinessStrategy #WorkLifeBalance #FounderStory #MarketingReboot
- Jun 10, 202638 min
The $1M Mistake That Taught This Founder to Focus | Graeme Barlow
In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades.Graeme shares the most expensive mistake of his career, losing focus, and how expanding Iversoft into too many services nearly broke the business. He walks through the painful decision to downsize half the company, the mindset required to protect momentum, and why founders often grow faster by doing less.Josh and Graeme also dig into fundraising, AI’s impact on services and marketing agencies, building strong teams, investing in early-stage companies, and the simple framework Graeme uses to help founders get unstuck: cash, customers, or delivery.This is a real conversation about focus, hard decisions, team energy, AI, and what it actually takes to build a company that lasts.Chapters:00:00 Meet Graeme Barlow00:40 The Most Expensive Lesson From 24+ Years of Building Companies02:06 How Losing Focus Cost Millions04:33 The Painful Reality of Letting People Go08:19 Why Team Energy Can Make or Break a Company10:24 Rocket Owl, Fundraising, and Surviving the Hardest Moments13:36 What First-Time Founders Need to Know About Raising Money16:12 How Iversoft Evolved in the AI Era19:04 Why AI Is Not a Moat by Itself21:00 The Coming Shift for Marketing and Service Companies24:05 Helping Founders Reach Their First $5 Million26:32 Building FounderLink28:23 Why Paid Coaching Creates Real Accountability30:24 The Secret Behind Repeatable Founder Success32:58 What Graeme Looks for Before Investing35:49 The One Question Every Stuck Founder Should AskConnect with today’s speakers:Josh Anderson: https://www.linkedin.com/in/josh-anderson-diy/Graeme Barlow: https://www.graemebarlow.com/FounderLink: https://www.founderlink.com/#GraemeBarlow #Iversoft #FounderLink #MakingBIGShifts #Entrepreneurship #FounderAdvice #StartupGrowth #BusinessGrowth #Leadership #ScalingBusiness #Fundraising #AIinBusiness #MarketingReboot #FounderLessons #BusinessStrategy
About Making BIG Shifts
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
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