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Making BIG Shifts: Daily Summaries Delivered
by MKTG Reboot
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
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- 5 days ago33 min
You Built the Business and Life You Wanted. So Why Doesn’t It Feel Right?
You can be successful at something and still realize it’s no longer right for you.Jake Kennington spent years building a successful career as a structural engineer before finding himself asking a surprisingly difficult question:Is this really what I want to do for the next 30 years?In this episode of Making BIG Shifts, Jake and I talk about what happens when your definition of success changes.We get into his REDAC framework for redefining success, realigning your days with your priorities, and recreating yourself for the next stage of life.We also unpack the Four Ps, why everything cannot be a priority, how to experiment with a new direction without blowing up what’s already working, and why some of the most meaningful growth comes when we move from consuming to contributing.This one gets into business, entrepreneurship, purpose, priorities, and the difficult process of figuring out what you actually want next.
- 1 weeks ago31 min
The Greatest Personal Brand Story Ever Told: A 2,000-Year-Old Marketing Playbook
What makes someone memorable enough that people immediately know who they are, what they stand for, and why they matter?Lisa Apolinski believes one of the best examples has been around for nearly 2,000 years.In this episode of Making BIG Shifts, Lisa and I explore the marketing and personal-brand lessons behind the enduring story of Jesus, from storytelling and community to authority, trust, and clear positioning.We also get into why businesses should stop trying to be everything to everyone, how to find your "category of one," why AI is making authentic human stories even more important, and why your audience should always remain the hero of their own journey.This is ultimately a conversation about becoming more memorable without becoming more promotional.Because great marketing isn't about saying more.It's about giving people something clear enough to remember, valuable enough to trust, and human enough to care about.
- 2 weeks ago23 min
He Built an $800M Business Without Chasing Sales. Here's How.
Growing a business doesn’t always mean becoming a better salesperson.Sometimes it means becoming so good at serving people that they start doing the selling for you.Paul Dorsey is a 35-year wealth management veteran, a Managing Director at Mariner, a U.S. Navy veteran, and the author of Ditch the Pitch. Over his career, he built a massive referral-driven practice around a simple philosophy: stop pitching, take care of people, and give them a reason to choose you.We talk about why people hate feeling sold to, how exceptional service creates word-of-mouth, when to ask for referrals, how to build strategic partnerships, and why trust may be one of the most underrated growth strategies in business.One line from Paul sums up the entire conversation:“It’s easier to let them choose you than it is for you to chase them.”That applies to sales. It applies to marketing. And I think it applies to almost every business trying to grow today.
- Oct 9, 202627 min
Why Nobody Remembers Your Presentation, and How to Fix It
Being louder doesn't make you more persuasive.Robert Begley, communication strategist and author of Voices of Reason, joins me to break down what actually makes communication memorable.We talk about clarity, confidence, authenticity, character, stage fright, presentation structure, and why some speakers influence a room while others are forgotten by the next day.Robert also shares one presentation mistake almost everybody makes: ending with Q&A.We dig into lessons from Aristotle, Abraham Lincoln, Martin Luther King Jr., Winston Churchill, and other great communicators, then bring those principles back to modern leadership, sales, marketing, and business.One of my biggest takeaways was pretty simple: communication is not just about what you want to say. It's about what the audience needs to hear.And whether you're speaking from a stage or writing positioning for a healthcare practice, the principle is pretty much the same.Clarity builds trust.
- Oct 6, 202629 min
Winning Complex Healthcare Deals: Positioning, Buying Groups & the Cost of Inaction
Why do good healthcare products still get stuck in endless meetings, delayed decisions, and deals that suddenly disappear?Fred Sheffield has spent his career helping healthcare and health tech companies navigate that exact problem.Fred is the Chief Growth Officer of Five Stones Growth, a go-to-market strategist, and author of Health Tech Giant Slayer. In this conversation, we break down how smaller healthcare companies can compete, reach the real buying group, create urgency, and build a repeatable growth system.We talk about healthcare positioning, the difference between ROI and cost of inaction, internal champions, referrals, pipeline development, AI in healthcare, and why human connection may become even more valuable as AI becomes more common.For me, one of the biggest takeaways comes back to marketing fundamentals: know exactly why you exist, what makes you different, and how that difference matters to the organization you are trying to reach.A great conversation for anyone working in healthcare marketing, sales, health tech, or growth.
- Sep 28, 202627 min
Your Business Is Successful. So Why Are You Still Trapped in It
Most entrepreneurs start businesses because they want freedom. Years later, many discover they’ve created the exact opposite.In this episode, I sit down with Luke Mardigian, co-author of Exit Without Selling, to talk about owner dependence and why businesses can become completely reliant on their founder for decisions, relationships, knowledge, time, and revenue.Luke shares how he went from working 70+ hours a week in his insurance agency to becoming almost unnecessary to its daily operation, and the framework he now uses to help other owners do the same.We talk about true values, building a dream team, letting go of control, hiring A players, the “prison of success,” and why a business that has existed for 30 years may sometimes have simply repeated the same year 30 times.If you’ve built a good business but still feel like you can’t step away from it, this episode will challenge how you think about growth, leadership, and what you’re ultimately building toward.
- Sep 21, 202623 min
50 Buyers, 3 Years and One Exit: What It Really Takes to Sell a Business
Most entrepreneurs spend years thinking about how to build a business.Far fewer think seriously about what it takes to leave one.Chris Slocumb built her agency over more than two decades before beginning a three-year exit journey that included roughly 50 buyer meetings, multiple letters of intent, several rounds of due diligence, and eventually a successful sale.In this episode of Making BIG Shifts, Chris and Josh talk about the parts of selling a company founders rarely hear about.They dig into valuation, recurring versus project revenue, founder dependency, paying yourself properly, choosing the right buyer, negotiating earnouts, and why a great financial outcome can still create a major personal identity shift.Chris also shares lessons from her book, Mastering the Exit Gauntlet, and the three questions founders should answer before deciding to sell:Why do you want to sell?When do you want to sell?What number do you need?If an exit might be somewhere in your future, start thinking about it long before you actually want out.
- Sep 14, 202633 min
Does Your Business Actually Own You?
Most entrepreneurs start businesses because they want more freedom.Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.Dan Paulson calls it The Owner’s Trap.Dan is an executive advisor and bestselling author of Escape the Owner’s Trap. In this conversation, we dig into how owners become the bottleneck, why delegation and training so often break down, how to create real accountability without micromanaging, and why reducing owner dependence can dramatically change the long-term value of a business.We also talk about succession planning, better meetings, simpler KPIs, employee onboarding, and one lesson Dan learned after a major health scare forced him to look at his own business differently.The biggest takeaway is simple: if you know something in your business needs to change, don’t assume you’ll get to it tomorrow.Start today.
About Making BIG Shifts
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
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