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Making BIG Shifts: Daily Summaries Delivered
by MKTG Reboot
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
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- 6 days ago33 min
Does Your Business Actually Own You?
Most entrepreneurs start businesses because they want more freedom.Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.Dan Paulson calls it The Owner’s Trap.Dan is an executive advisor and bestselling author of Escape the Owner’s Trap. In this conversation, we dig into how owners become the bottleneck, why delegation and training so often break down, how to create real accountability without micromanaging, and why reducing owner dependence can dramatically change the long-term value of a business.We also talk about succession planning, better meetings, simpler KPIs, employee onboarding, and one lesson Dan learned after a major health scare forced him to look at his own business differently.The biggest takeaway is simple: if you know something in your business needs to change, don’t assume you’ll get to it tomorrow.Start today.
- 1 weeks ago44 min
Why More AI & Data Won’t Automatically Grow
More AI. More data. More technology.But does any of that automatically create more revenue?Not even close.I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks like.James shares his unconventional path from college football and professional music to door-to-door sales and eventually the CRO seat at ZoomInfo. We talk about why leaders need enough competence to challenge the experts around them, why listening directly to customers matters more as you move up the organization, and why being willing to admit what you don't know can actually become a competitive advantage.We also get deep into AI.James explains how businesses are thinking about build versus buy, why AI is only as useful as the context and data underneath it, how small businesses are adopting these tools, and where ZoomInfo is headed next as it brings more of its go-to-market capabilities together.A really interesting conversation about AI, leadership, sales, marketing, and what still matters when everything around us seems to be changing.
- 2 weeks ago37 min
When Should You Quit? A 7-Time Founder on Pivoting, Failure & Finding Product-Market Fit
Entrepreneurs are constantly told to keep going.But what happens when persistence becomes stubbornness?Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building DUO, an AI-powered matchmaking platform.In this conversation, we dig into how founders can recognize real market validation, why criticism can actually be incredibly valuable, how positioning affects whether a product gets traction, and the signals that tell you when it might finally be time to change direction.Nuri also shares how an elevator conversation led to an investment from AOL, why DUO gained users almost immediately after launch, and why some of his best business lessons came directly from mistakes.A very real conversation about entrepreneurship, product-market fit, marketing, and knowing when to keep pushing versus when to move on.
- 2 weeks ago25 min
Stop Relying on Referrals Build a Sales Pipeline You Can Actually Predict
Referrals are fantastic, but they shouldn’t be your entire growth strategy.I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.We talk target audiences, messaging, lead generation, sales processes, connector networks, and a really simple 4-quadrant outreach strategy any business owner can start using immediately.One of the biggest takeaways: most sales problems actually start much earlier than the sales call. If you don’t know exactly who you’re targeting and why they should care, everything downstream gets harder.
- 3 weeks ago28 min
Big Bets, Failure & Gritt What It Takes to Win
Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a group of companies with operations reaching across the country.In this episode, we get into failure, gritt (spelled that way on purpose), focus, risk, work ethic, hiring great people, relationships, and what it really takes to build something that lasts.Shawn and I dig into failure, persistence, focus, hiring great people, open-book leadership, financial literacy, relationships, and the difference between being stubborn and having enough conviction to keep going.We also get into something I think matters a lot in marketing right now. AI may be changing how companies reach people, but Shawn still believes relationships and personal connection are at the core of great businesses.If you’re an entrepreneur, founder, or leader trying to build something that lasts, this one is worth your time.
- Aug 18, 202626 min
Stop Chasing Leads: The Relationship Strategy That Actually Drives Growth
Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influence your growth.We talk about staying top of mind without constantly selling, Jamie’s seven-week relationship rule, emotional loyalty, authentic customer engagement, and why listening and human connection could become even more valuable as AI becomes part of everything we do.A really practical conversation about marketing, positioning, retention, referrals, and simply being better at relationships.
- Aug 10, 202620 min
What Do You Build After Success Stops Feeling Meaningful?
Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success.Then that definition stopped feeling meaningful.In this episode of Making Big Shifts, Jermaine shares the personal and professional shift that led him to create HeirLight, an AI-powered estate planning platform built around clarity, family, and the things people care about most.We talk about how personal loss changed his perspective, why purpose became more important than recognition, and what it means to build a company around a problem that is deeply personal.Jermaine also opens up about HeirLight’s positioning, its shift toward new parents, the difficulty of marketing estate planning, and why the best opportunities often come from questioning assumptions an entire industry has accepted.This is a conversation about what happens when success is no longer the final destination, and how founders can use that realization to build something that truly matters.
- Aug 4, 202626 min
Why Most AI Copywriting Fails to Persuade
AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience.In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design, about the psychology behind effective marketing and the guardrails AI needs to create persuasive messages.Tyler explains how his background in door-to-door sales taught him to establish trust quickly, pay attention to how people interpret language, and focus on the outcome a message creates.We also discuss audience frames, status signaling, jobs to be done, email marketing, digital advertising, and a practical method for using AI to uncover objections and unanswered questions before publishing your copy.Whether you are writing emails, ads, landing pages, or sales messages, this conversation will help you create clearer, more persuasive marketing.Learn more about Tyler at https://hypermediamarketing.net.
About Making BIG Shifts
Making BIG Shifts is a growth and decision-making podcast for founders and operators, hosted by strategic integrator and founder of MKTG Reboot, Josh Anderson. Each episode features real operators, founders, and leaders unpacking the hard parts of running a business, the tough decisions, the setbacks, the inflection points, and the wins that follow. Through founder stories, growth strategies, and startup strategy insights, conversations span growth, marketing, leadership, systems, and strategy, with a focus on the shifts that actually move businesses forward.
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