Making BIG Shifts

How To FIX Your Entire TEAM In 1 HOUR Only | Dusty Holcomb

May 21, 2026·29 min
Episode Description from the Publisher

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a stint as a company CEO, Dusty burned the boats to build a leadership practice focused on helping founders and senior executives unlock their next level of growth.In this conversation, Dusty breaks down why most execution problems are not actually execution problems at all. They are clarity and alignment problems sitting upstream. He shares the reframe he uses with CEOs who complain that their team cannot keep up, why leaders need to articulate what must be done by when and avoid the how at all costs, and how to find a coach who will actually challenge you instead of coddle you.Dusty also gets into his Rules of Engagement playbook, the Socratic method he uses to expose the real bottleneck inside a founder led company, leadership in the age of agentic AI, and the Monday morning practice every founder needs to stop being the bottleneck in their own business.If you are a founder, operator, or senior leader who feels like everything runs through you, this episode hands you a clear, practical framework to step back, get clarity, build alignment, and finally let execution take care of itself.

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