Making BIG Shifts

Big Bets, Failure & Gritt What It Takes to Win

August 25, 2026·28 min
Episode Description from the Publisher

Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a group of companies with operations reaching across the country.In this episode, we get into failure, gritt (spelled that way on purpose), focus, risk, work ethic, hiring great people, relationships, and what it really takes to build something that lasts.Shawn and I dig into failure, persistence, focus, hiring great people, open-book leadership, financial literacy, relationships, and the difference between being stubborn and having enough conviction to keep going.We also get into something I think matters a lot in marketing right now. AI may be changing how companies reach people, but Shawn still believes relationships and personal connection are at the core of great businesses.If you’re an entrepreneur, founder, or leader trying to build something that lasts, this one is worth your time.

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