It's Official: Ole Miss Leaves Nike For Adidas. Here's What Changes

Everyone is talking about the Adidas money. That's the wrong headline. Ole Miss took the bigger check and kept the pen: control of its colors, marks and uniforms. And the NIL funding inside the deal may matter more than either. Three days to Ole Miss at Vanderbilt. Saturday, 2:30 PM CT / 3:30 PM ET, Nashville. Steven Willis breaks down Ole Miss leaving Nike after 27 years for a seven-year Adidas deal: what's official, what's only reported, why "pursued aggressively" tells you who chased whom, what changes in 2027, his one uniform ask, and the NIL questions he's bringing to Walker Jones of the Grove Collective on Thursday. ⏱️ CHAPTERS0:00 It's official: Ole Miss leaves Nike for Adidas2:03 The money: reported $20M+ a year, plus NIL funding2:43 Keith Carter: "colors, marks and uniforms"4:06 Adidas "pursued aggressively": who chased whom5:54 Ole Miss took the bigger check and kept the pen11:17 Keep it Ole Miss: bring back the red numbers11:59 The NIL piece nobody's talking about12:32 Walker Jones: does $1 still have to spend like $3?13:19 The gear, the drop day and a showcase school13:57 Both sides of the Egg Bowl in three stripes14:27 Brand deals don't win games. Rosters do. 📌 THREE THINGS1. It's official. Adidas becomes Ole Miss's footwear, uniform, apparel and sideline partner on July 1, 2027, in a seven-year deal through June 2034 covering 18 varsity programs. Ole Miss had been with Nike since 1999. The reported value is more than $20 million a year, plus NIL funding. 2. Ole Miss kept the pen. Keith Carter: Adidas "understands and respects what makes Ole Miss special, including our iconic colors, marks and uniforms." The school keeps creative liberties over its uniforms, and design talks have already started. 3. The NIL piece might matter most. The deal includes funding for athlete NIL deals, and Walker Jones of the Grove Collective is slated to join the show Thursday afternoon to talk about how it fits. 🦈 EVERYDAYER CLUB — ad-free plus the members-only room, 7-day free trial: https://lockedonolemiss.supercast.com💬 LOOM PRIVATE DISCORD — free to join: https://discord.gg/KF3dtcQJhC🌐 EVERYTHING ELSE: https://olemisshub.com🎧 EVERY PLATFORM: https://link.chtbl.com/LOOleMiss?sid=YouTube 📈 KALSHI — America's number one prediction market platform. Download Kalshi, use code LOCKEDON and get $25 when you trade $25. 18+ only. Restrictions and eligibility requirements apply. Event contract trading involves risk. kalshi.com/regulatory🎟️ GAMETIME — Tickets with prices that include fees. Download the Gametime app, create an account and use code LOCKEDON for $20 off your first purchase. Terms apply.💼 ODOO — the all-in-one business management platform. Try it free: odoo.com/lockedon Locked On Ole Miss is part of the Locked On Podcast Network — your team, every day. #OleMiss #HottyToddy #Adidas #OleMissFootball #SEC #NIL FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.