The Bonus Page Strategy That Gives You More Excuses to Mail

Most marketers build one page for a promotion and call it done. But the number of pages you create has almost nothing to do with the offer and everything to do with how many times you get to hit send. In this episode, Igor breaks down the multi-page promotional structure he learned from a marketer managing lists of hundreds of thousands of buyers, and tells the story of the night 30 minutes before midnight changed everything he believed about closing a promotion.