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by Igor Kheifets
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- 6 days ago22 min
My Wife, My Best Friend, and My Bedroom
Most email marketers plan too much or sell too hard. Both kill results. In this episode, Igor breaks down his actual approach to writing emails that get clicks and drive sales without ever feeling pushy. From the subject line that implied a threesome but wasn't, to Happy Goat Coffee and Barcelona football players, this one is packed with practical frameworks you can use today.
- 1 weeks ago18 min
The Black and White Movie
On a cramped Ryanair flight to Cyprus, Igor watched a woman type a 50-page report by hand on an ancient laptop. In this episode, that observation opens up into something much bigger. A story about an Air Force Academy that showed Igor his own future before he lived it, every version of himself making the same money, complaining about the same things, and waiting for the same 13th paycheck. And the moment Rich Dad Poor Dad made him realize that working hard on the wrong path just gets you nowhere faster.
- 2 weeks ago1h 5m
From Glow Sticks to Copywriting Royalty with Neville Medhora
He wrote an email with the word boner in it, and it produced AppSumo's first $10,000 profit day. He went undercover as a homeless person for five days just to understand something that bugged him, and he has a scheduled death date of November 17, 2067. In this episode, Igor finally gets Neville Medhora on the show to talk about AI killing the copywriting education business, why swipefile.com is flying for the exact same reason, and what Neville learned living on the street.
- 2 weeks ago4 min
Taxing the Robot That Took Your Job
AI is coming for white-collar jobs. The question is whether anyone is going to do anything about it before the economy figures it out the hard way. In this episode, Igor shares a prediction he came across that stopped him cold. A blogger's model of what 2028 might look like when the jobs that underpin the entire banking system start disappearing en masse. And the only lever he sees governments reaching for before it all goes sideways.
- 3 weeks ago8 min
The Safe, the Lockbox, and the Work That Got Done
Repeat it in the mirror all you want. It's not going to make you rich. In this episode, Igor takes an unpopular but honest stand against affirmations and positive thinking as a strategy, and gets into what actually moves the needle when you're stuck, scattered, or struggling to take action. Whether the problem is ADHD, depression, open mental loops, or just a phone that won't leave you alone, there are practical, unglamorous fixes that work far better than any mantra ever will.
- 4 weeks ago50 min
Should You Use Fake Scarcity, How Social Proof Can Backfire, and Effective Ways To Bypass ChatGPT’s Guardrails With Dr. Robert Cialdini
He got conned so often, he decided to study the con. The result: over seven million copies sold, a persuasion framework taught worldwide, and a thank-you check from Charlie Munger. In this episode, Igor talks with Dr. Robert Cialdini about fake scarcity, the tiny welcome line that can beat your best headline, why “what you’ll lose” outperforms “what you’ll gain,” and how the same principles that move people can nudge AI past its own guardrails. Plus, Cialdini’s seventh principle, his environment trick for clearer writing, and the two books he still turns to on influence.
- Apr 18, 202610 min
The Simplest Version of Running an Online Business
In this episode, Igor makes the case against the gazillion-tool model that's quietly draining your time and your bank account, and shares what he built instead. A single AI super assistant running on Manos that builds apps, writes funnels, hacks competitors' VSLs, manages his team, handles podcast outreach, and books date nights with Anastasia. All from one interface. All without code, design skills, or an MBA. The future of running an online business is simpler than anything we've had before. This episode shows you what that actually looks like in practice.
- Apr 14, 202611 min
The Beginning of the End of Prompting
For years, marketers have been copying and pasting between AI tools, re-explaining themselves to ChatGPT every single session, and manually doing everything an AI was supposedly going to do for them. In this episode, Igor describes what's actually coming next. Not better prompts, not more tools, but a single AI system that already knows you, already has access to everything, and just executes when you say go. The guru advantage is being chopped down, branch by branch. And the only thing left standing will be speed.
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About List Building Lifestyle With Igor Kheifets
Are you sick of your unfulfilling 9 to 5 job? Do you yearn for financial freedom? Do you want to improve the quality of your lifestyle? If yes, then listen to this episode and find out how to make 6 figures in 6 months.
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