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List Building Lifestyle With Igor Kheifets: Daily Summaries Delivered
by Igor Kheifets
Are you sick of your unfulfilling 9 to 5 job? Do you yearn for financial freedom? Do you want to improve the quality of your lifestyle? If yes, then listen to this episode and find out how to make 6 figures in 6 months.
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- 2 days ago5 min
The Underrated Skill of Tension Building
Explosions, special effects and nonstop action are supposed to keep us glued to the screen. Yet sometimes a quiet conversation in a room grips us far more than a superhero battle. In this episode, Igor looks at tension, the force that keeps people watching, reading and paying attention. Using two TV shows, one he can’t stop watching and one he can’t stay focused on, he shows why tension built through dialogue and storytelling beats spectacle every time, and why it is one of the most underrated skills a marketer can develop.
- 5 days ago15 min
How to Bring a Dead Email List Back to Life
A list you haven't mailed in a year isn't gone, but it is dead until you give your readers a reason to care again. In this episode, Igor walks through exactly how to revive a neglected list: cleaning it, importing it the right way, reminding subscribers why they're hearing from you, and winning back their attention with infotainment instead of pitches. Plus, why boring is the number one sin in marketing, why a negative emotional reaction beats indifference every time, and the most underrated tool for turning emails into sales.
- 1 weeks ago15 min
Which Offers Should You Mail to Your List?
Forex and crypto both promise financial freedom, but only one of them has earned a place on Igor's email calendar. In this episode, Igor shares what happened when he put $10,000 into an automated Forex system, why he considers the Forex industry a scam minefield, and why crypto is a far more legitimate (if volatile) niche to promote. He also covers the compliance reality of mailing crypto offers versus running them on ad platforms, the hit-and-miss conversion numbers from his own list, and why crypto buyers are some of the most passionate, all-in audiences you can find.
- 1 weeks ago1h 2m
Why the Universe Plays Favorites, with Richard Koch
We grow up believing the world is fair: work harder and you earn more, put more in and you get more out. It isn’t. A handful of customers produce nearly all the profit, a handful of decisions shape a whole career, and a handful of relationships mold a life. In this episode, Igor sits down with Richard Koch, the British entrepreneur, investor and author of The 80/20 Principle, which has sold over a million copies in 40 languages. Richard explains how he used 80/20 thinking to co-found a consulting firm, compound his wealth at 22% a year, and build a life he enjoys. He covers the three ways entrepreneurs misuse the principle, the toxic belief that drove him for 25 years, and the books he returns to again and again.
- 1 weeks ago9 min
Creation Beats Consumption
There are only two things you can do online: create or consume. Most people spend almost all of their time consuming, and that is exactly why they are not making money. In this episode, Igor explains why everyone who gets paid online is creating something, how much creation pays at different levels, why AI has not changed the creator-to-consumer ratio, and the simple percentage of your time that separates people who scrape by from people who get very, very rich.
- 2 weeks ago13 min
AI Has No Soul
AI can research for you, brainstorm with you, and even draft for you. What it can’t do is make anyone feel anything. In this episode, Igor gets candid about the flood of unedited AI content. He talks about a $37 “book” that turned out to be copy-pasted ChatGPT answers, and a webinar he refused to promote because a cloned AI avatar delivered the whole thing. He explains why he rewrote more than 80% of his own AI-assisted book, why AI slop is getting harder to spot, and the uncomfortable marketing opportunity hiding inside it all.
- 2 weeks ago1h 15m
John Carlton on AI, Copywriting, and Why Humans Are Still Idiots
The very first guest on The List Building Lifestyle is back. John Carlton, the copywriter behind the legendary one-legged golfer ad, has watched direct mail fade, the web take over, and now AI arrive. In this episode, he and Igor dig into what AI is really costing businesses, why most AI-written copy puts readers to sleep, the slow death of critical thinking, and why the best lessons in life only land after you ignore good advice. Nearly 50 years in the trenches, zero vanilla opinions.
- 3 weeks ago12 min
Two Ways to Stand Out When Everyone Is Promoting the Same Offer
When dozens of affiliates are emailing the same offer, why should anyone buy through you? In this episode, Igor explains the only two ways to stand out from the crowd: building an offer that feels like a steal, and using the one advantage no competitor can copy. Along the way, he explains why nobody likes paying even a fair price, what a $300-an-hour marriage therapist teaches us about anchoring, and why a Ferrari with a free Jeep is the mental model for every affiliate promotion you run.
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About List Building Lifestyle With Igor Kheifets
Are you sick of your unfulfilling 9 to 5 job? Do you yearn for financial freedom? Do you want to improve the quality of your lifestyle? If yes, then listen to this episode and find out how to make 6 figures in 6 months.
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