Most people are taught that market research means guessing whether an idea has legs. Igor argues that guessing is the fastest way to get it wrong. In this episode, he breaks down why market research isn't gambling, why you should always start with the who instead of the what, and why the most profitable markets are the irrational ones — the people so desperate to solve a problem they can't sleep at night. From men wanting their ex back to a legendary four-word question that sold a relationship offer for years, Igor shows how understanding exactly who you're selling to changes everything.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from List Building Lifestyle With Igor Kheifets
How to Build Trust With an Audience That's Never Met You
Don't Ask the Deer How It Wants to Be Hunted
Why You Need More Touches Than Ever — and What Actually Makes People Buy
Storytelling That Doesn't Feel Forced
Get summaries like this every morning.
Free AI-powered recaps of List Building Lifestyle With Igor Kheifets and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.