
Nik breaks down what's actually new with GPT-5.6 Sol and why it's a bigger deal for marketers than most people realize. He walks through how he's using it inside his AI agent "Jet", why hyper-realistic product imagery is now table stakes, and how a tool called Jurni is changing the way he builds high-converting landing pages. Nik also gets into the real question every marketer should be asking: what should stay in-house, and what's better handed off to an external vendor or freelancer. --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at tatari.tv/limitedsupply. --- Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s DTC newsletter Follow Nik on Twitter: https://www.twitter.com/mrsharma
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