AI Landing Pages and Micro-Persona Ads (live from Verified, The Social Commerce Podcast)

This week on Limited Supply, we're bringing you a special crossover episode. Nik recently sat down with David Vanderveen and Peter Griskum from Verified, The Social Commerce Podcast, and the conversation was too good not to share here too. They get into what is actually working in social commerce right now, starting with the Hudson method: building a network of thousands of micro creators who each represent a specific persona, so the brand gets a constant stream of content without ever running its own production. Nik breaks down how AI has changed the economics of creative, from landing pages built in Codex or Claude Code and shipped in 30 minutes, to why creative costs have collapsed while Meta's ad costs keep climbing. He also digs into the difference between celebrity brands that work and the ones that flop (hint: it usually comes down to team, product, and whether the celebrity actually shows up). If you want to see the ad swipe file Nik mentions, head over to ads.nik.co to check that out. And a big thanks to the team at the Verified, The Social Commerce Podcast. --- Triple Whale is the AI operating system built for modern commerce. We help you see what's actually working in your business, what's not, and what to do next. Then we take action for you — pausing the underperforming ad, generating the next batch of creative, flagging the inventory risk before it hurts your bottom line.  Learn more at ⁠https://triplewhale.com/limitedsupply --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you’re looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for Nik’s most unfiltered, uncensored thoughts. Check out the Nik’s ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter/X: ⁠⁠⁠⁠https://www.twitter.com/mrsharma⁠