Behind the Booth - Illuminate at NeoCon, Part II of II [Ep. 39]

[youtube: Ojz9Cw_JV_c]Is Illuminate at NeoCon actually a design show wearing a lighting show's name?Avi Mor of Morlights and Lisa Reed of Reed Burkett Lighting Design close out their Illuminate@NeoCon debrief series with four more manufacturer conversations, recorded live on the show floor without a script. Hunter Tremaine, VP of Business Development at QTL, breaks down why the family-owned power and LED manufacturer's first-time booth landed alongside partners like Fry Reglet, and why color quality is the detail that separates a QTL fixture from a big-box tape light. Gregory Kay, CEO of Lightology and PureEdge, explains how mirrors and color-temperature demos turned window shoppers into engaged designers who wanted to understand the science, not just admire the trapeze. Brian Keilt, VP of Sales at Lighting Services Inc, a longtime sponsor of Lighting Matters, details the last-minute scramble that saved the show's ArtLifting installation, which showcases work by artists with disabilities. And Brian Maite of ALW makes the case for treating Illuminate as a design show and not a lighting show, right down to the paint colors on the booth walls. Is a lighting brand even the right label anymore? Part two of two, wrapping the Illuminate@NeoCon debrief series. In This Episode: (00:00) Framing part two of the Illuminate@NeoCon debrief (02:07) Hunter Tremaine of QTL on crossing into architecture and design (05:13) Why color quality is the "magic sauce" of good LED (08:35) Gregory Kay of Lightology and PureEdge on educating with color temperature (12:45) Brian Keilt of Lighting Services Inc on the color and material vignette (16:44) The ArtLifting installation and its last-minute rescue (19:29) Brian Maite of ALW on reaching an audience they don't normally see (23:32) Rebranding as an architectural brand, not a lighting brand Would you be interested in sponsoring our podcast? Reach out to us.  Share your thoughts, comments, like and subscribe to hear all of our informative upcoming episodes! About the show:  Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design. Resources:QTL — qtl.lighting.com Lightology — lightology.com PureEdge Lighting — pureedgelighting.com Lighting Services Inc — lightingservicesinc.com ALW (Architectural Lighting Works) — alw-inc.com LMPG Inc. (parent company of ALW) — lmpg.com ArtLifting: https://www.artlifting.com/NeoCon 2026 Featured Panel Talk: https://youtu.be/8OKOe1oX90Q?si=rGxIhUvENzU9Es1JEducational Vignettes at NeoCon 2026: https://edisonreport.com/2026/06/08/llluminat...