How ButcherBox Built an Award-Winning Loyalty Program (#773)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------Our guest today is Reba Hatcher, Chief Commercial Officer, ButcherBox. Launched in 2015, ButcherBox set out to do something deceptively simple: deliver high-quality, humanely raised meat and seafood directly to consumers who were tired of compromising at the grocery store. A decade later, the company is one of the central options of the American grocery shopping experience.In this conversation we learn the answer to one big question: “what does loyalty look like for a brand whose business is subscription based? Reba talks about the development and launch of “Sizzle Society”, explaining how ButcherBox designed a loyalty program that fits the rhythms of a subscription business. The program has registered impressive results to date - a 2x ROI, near-universal opt-in, and a flagship experience, the Chef’s Table dinner series.Hosted by Bill HanifinShow Notes1)Reba Hatcher2) ButcherBox3) Walk Through Fire (Book Reccomendation)