Let's Talk Loyalty

Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

June 11, 2026·49 min
Episode Description from the Publisher

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyinsiders.com.--------------------------------Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode explores how emotional connection, not just points, is shaping the future of loyalty.Hosted by Bridget Blaise – ShamaiShow Notes:1) Laurie Blair2) Hyatt3) Unreasonable Hospitality.

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