
Free Daily Podcast Summary
by Zoe Kahn
The not-so-serious but informative business podcast. 😋
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This week we're flipping the mic! In our Word of Mouth x Let's Laugh About It podcast swap, Robyn Nissim sits down with Zoe Kahn for an honest, tactical, and funny conversation about building creator and affiliate programs that actually work.Zoe, founder and CEO of Inevitable Agency, has scaled affiliate programs to over 10,000 participants using zero brand dollars, and for one client generated over $1.5 million in 7 months from 5,000 affiliates. She breaks down exactly how she does it.You'll hear why flat fees in creator marketing aren't a scam but are a gamble, how to spot a small creator on their way up (hint: look past the follower count), why streaming platforms like Twitch and Kick are an underrated source of real influence, the affiliate onboarding workflow Zoe uses, what to automate vs. where a human touch matters, and why your affiliate program is really a community. Plus: the mental load of building a "seamless" system nobody sees, and the Kik vs. Kick mix-up that had us cracking up.Tune in, laugh with us, and catch the full episode now.Listen to the episode:Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-laugh-about-it/id1713846982Spotify: https://open.spotify.com/show/6LgIjI44Ym3jSEcPCGN0UGFollow along on Instagram:📲 Instagram: https://www.instagram.com/letslaughpodcast/(And tell us what your biggest takeaway was 👀)Have a business (or work for one) and want to level up your Customer Experience with smarter, easier customer communication?Try Gorgias free: https://partner.gorgias.com/13120wrvaaxy🕒 Timestamps00:00 Rethinking what makes a great affiliate01:02 Why flat fees are a gamble04:59 Creators, influencers, UGC, and affiliates06:24 Looking beyond follower count11:35 Finding overlooked creators beyond Instagram15:38 What makes an affiliate partner valuable18:04 Quality, quantity, and tiered rewards21:55 Turning affiliate community into market insight23:02 How to spot a small creator with momentum24:36 Recruiting affiliates without a flat fee29:04 How a happy accident became an agency32:32 The affiliate onboarding workflow35:36 What to automate and what needs human touch38:57 Why affiliate programs are really communities45:55 Recognition, challenges, and affiliate motivation48:04 Handling conflict with community rules54:05 The mental load behind a seamless system1:01:08 Building balance with self-compassionFind Robyn: https://www.linkedin.com/in/rnissimFollow Word of Mouth: https://www.linkedin.com/company/word-of-mouth-podcast/👉 Don't forget to subscribe for more deep dives with leaders shaping the future of e-commerce.#Ecommerce #AffiliateMarketing #CreatorEconomy #DTCPodcastSign-Up for Zoe and the Inevitable Team's Newsletter here: https://zoes-inevitable-newsletter.beehiiv.com/Listen on Substack: https://substack.com/@experiencesyoureproudofMentor Pass: https://www.mentorpass.co/zoekahnExplore Inevitable Agency & get a CX Audit Pre-Screening with Inevitable Agency: https://www.inevitableagency.co/servicesAll things Zoe:Twitter: https://x.com/_zoekahn_Instagram: https://www.instagram.com/_zoekahn_/Newsletter: https://zoes-inevitable-newsletter.beehiiv.com/Substack: https://substack.com/@experiencesyoureproudofLinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/All things LLAI:Twitter: https://x.com/LLAIPodcastInstagram: https://www.instagram.com/letslaughpodcast/LinkedIn: https://www.linkedin.com/showcase/let-s-laugh-about-it-podcast/Twitch: https://www.twitch.tv/agavezoeTikTok: https://www.tiktok.com/@llaipodcastThanks for watching :)
Zoe Kahn sits down with Carinne Meyrignac, founder of Cali Books, and Rachel Greenawald from the Inevitable Agency team for an honest, funny, and heartfelt conversation about building a mission-driven brand by actually listening to your customers.In this episode, Carinne shares how Cali Books started 10 years ago with "invisible technology" that makes books sing and read to kids, and how watching her own kids get handed Chromebooks in kindergarten shaped the Cali Reader. Rachel, who has run the Cali Books CX program for nearly a year, shares what the inbox reveals about the brand's real impact.You'll hear why a lifetime warranty turned out to be "just positive good business," how one parent's feedback gets treated like a hundred, how the brand grew from Amazon to Barnes & Noble and Nordstrom and now into schools, and why taking the risk on an inclusive, multicultural catalog paid off. Plus: middle-of-the-night support calls with screaming kids in the background, and the Amazon review that called them too conservative for pairing a zebra with a zebra.Tune in, laugh with us, and catch the full episode now.Listen to the episode:Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-laugh-about-it/id1713846982Spotify: https://open.spotify.com/show/6LgIjI44Ym3jSEcPCGN0UGFollow along on Instagram:📲 Instagram: https://www.instagram.com/letslaughpodcast/(And tell us what your biggest takeaway was 👀)Have a business (or work for one) and want to level up your Customer Experience with smarter, easier customer communication?Try Gorgias free: https://partner.gorgias.com/13120wrvaaxy🕒 Timestamps00:59 Meet Carinne Meyrignac (Cali Books) + Rachel Greenawald (Inevitable Agency)02:06 How Cali Books started: books that read and sing to kids02:35 Chromebooks in kindergarten04:40 The lifetime warranty: "just positive good business"05:40 Building processes (and handing repetitive tasks to AI)07:05 Midnight support calls and screaming kids (LAUGHABLE)08:54 Taking Cali Books into schools10:05 Impact for kids on the spectrum13:06 The research: kids chose books over tablets 3 out of 4 times14:31 Turning customer feedback into the product roadmap16:20 Nursery rhymes stuck in parents' heads17:59 Treating one parent's feedback like a hundred20:06 The zebra-and-fish Amazon review (LAUGHABLE)21:26 What's next: the Cali Reader + publishing partners26:02 Building an inclusive, multicultural catalog28:41 Advice for founders scared to take the inclusivity risk33:15 From Amazon to retail to schools35:09 Doing more than customer service38:35 How listeners can help: ask your schools questions42:25 Where to find Cali BooksFind Carinne: https://www.linkedin.com/in/carinne-meyrignac-%F0%9F%93%9A-a1b3475a/Try Cali's Books for yourself: https://playcali.com/👉 Don't forget to subscribe for more deep dives with leaders shaping the future of e-commerce.#Ecommerce #CustomerExperience #EdTech #DTCPodcastSign-Up for Zoe and the Inevitable Team's Newsletter here: https://zoes-inevitable-newsletter.beehiiv.com/Listen on Substack: https://substack.com/@experiencesyoureproudofMentor Pass: https://www.mentorpass.co/zoekahnExplore Inevitable Agency & get a CX Audit Pre-Screening with Inevitable Agency: https://www.inevitableagency.co/servicesAll things Zoe:Twitter: https://x.com/_zoekahn_Instagram: https://www.instagram.com/_zoekahn_/Newsletter: https://zoes-inevitable-newsletter.beehiiv.com/Substack: https://substack.com/@experiencesyoureproudofLinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/All things LLAI:Twitter: https://x.com/LLAIPodcastInstagram:https://www.instagram.com/letslaughpodcast/LinkedIn: https://www.linkedin.com/showcase/let-s-laugh-about-it-podcast/Twitch: https://www.twitch.tv/agavezoeTikTok: https://www.tiktok.com/@llaipodcastThanks for watching :)
Can CX actually drive revenue? Zoe Kahn sits down with Domonique Brown, Senior Director & Head of Customer Experience at Liquid I.V., to talk about scaling CX from a 10-person startup to a billion-dollar brand acquired by Unilever.Domonique shares why CX is a relationship cycle (not a ticket queue), how to get the voice of the customer heard across and up the org, her "Consumer Pulse Report" that celebrates the wins, how Liquid I.V. uses AI to turn hundreds of thousands of tickets into insights, and the surprise-and-delight program that finds the customers marketing never sees. Plus: the early days when customers asked if they could dry scoop Liquid I.V., so she tried it herself.Thank you to this episode's sponsors:Kodif - book a demo: https://kodif.ai/?utm_source=inevitableagency&utm_medium=podcast&utm_campaign=invevitableagency_podcastOutersignal - get your first 1,000 customers enriched free: https://www.outersignal.com/lp?utm_source=podcast&utm_medium=sponsored&utm_campaign=lets_laugh_about_itConsio: https://get.consio.ai/zcbd3vbmhfncLevel up your CX with Gorgias, try it free: https://partner.gorgias.com/13120wrvaaxy00:00 Welcome to Let's Laugh About It01:57 Meet Domonique Brown05:03 CX vs. customer service06:36 Can I dry scoop this? (LAUGHABLE)11:51 How a funny experiment became the FAQ page13:05 From subscriptions + discounts to community20:55 The "CX must drive revenue" identity crisis28:32 Advice for CX leaders who don't feel heard32:58 The Consumer Pulse Report35:59 Community + surprise and delight44:02 The Liquid I.V. tech stack50:27 How Liquid I.V. uses AI for data + QA57:26 Where to find DomoniqueFind Domonique: https://www.linkedin.com/in/domonique-brown-42229baa/Watch on YouTube + follow along:Instagram: https://www.instagram.com/letslaughpodcast/TikTok: https://www.tiktok.com/@llaipodcastLinkedIn: https://www.linkedin.com/showcase/let-s-laugh-about-it-podcast/Get Zoe and the Inevitable team's newsletter: https://zoes-inevitable-newsletter.beehiiv.com/Listen on Substack: https://substack.com/@experiencesyoureproudofGet a CX Audit Pre-Screening with Inevitable Agency: https://www.inevitableagency.co/services
Zoe Kahn sits down with Mia Chapa for an honest, funny, and unfiltered conversation about AI, CX, and what it really takes to earn customer trust.In this episode, Mia - VP of Customer Experience & Strategic Initiatives at Glamnetic - shares how she took Glamnetic from 88 BBB complaints to a 4.85/5 CSAT, and why she trusted AI to cancel orders and issue refunds: the crawl-walk-run rollout, letting CSAT dip while the AI learned, and QA'ing 6,000 AI tickets in a single quarter.You'll hear why you should treat your AI agent like a new hire (not a light switch), how proactive support drives retention, the unconventional CX roles behind a 24/7 team, and how Glamnetic's NPS climbed from 22 to 65. Plus: the day a CEO tried to handle one upset customer and hung up saying, "I don't know how you do what you do."Tune in, laugh with us, and catch the full episode now.Thank you to this episode's sponsors:Redo - turn returns into exchanges and store credit, free for brands: https://redo.com/get-started/demo?utm...Social Snowball - get the free 7-figure affiliate playbook: https://www.socialsnowball.io/the-7-f...Try Consio: https://get.consio.ai/zcbd3vbmhfncHave a business (or work for one) and want to level up your Customer Experience with smarter, easier customer communication?Try Gorgias free: https://partner.gorgias.com/13120wrvaaxy
What happens when a customer has a less-than-perfect experience... and it turns into one of the best marketing moments a brand could ask for?This week, we're breaking down the viral Good Girl Snacks x Alix Earle pickle jar moment and why the founders' response was such a customer experience win. We also take a "Shop With Me" approach, reviewing their website, signup flow, checkout experience, and a few opportunities to reduce friction along the customer journey.In this episode, we cover: • How brands can turn negative moments into positive marketing • Why responding quickly and authentically matters • Website and checkout CX tips • The role of email, SMS, and customer data in ecommerce • Why a great product is still your best marketing strategySometimes the best customer experience isn't preventing every problem—it's how you respond when one happens.
What happens when two ecommerce marketers stop pretending everything always goes according to plan?In this podcast swap of Let's Laugh About It and the DTC Podcast, Zoe sits down with Eric Dyck to talk about growing Cove Soda in the competitive better-for-you beverage space, building customer loyalty without relying on DTC, using AI to work smarter, and the business mistakes that taught them the most.From shipping hundreds of the wrong products to accidentally spending $42,000 on ads, this episode proves that some of the best lessons come from the moments you can laugh about later.We cover:Growing a retail-first brandEmail & SMS list building through eventsAI and marketing automationCommunity-driven marketingPodcasting and networkingThe funniest mistakes we've made in ecommerceConnect with Eric Here: https://www.linkedin.com/in/ericdyck/Twitter: @ericalandyckInstagram: @ericalanDTC Newsletter: https://www.linkedin.com/company/dtc-mediateam/posts/?feedView=allListen to the DTC podcast here: https://open.spotify.com/episode/04iLjmaRFI6LI50M7532Rx?si=FUD2pSAGSiKtaCwQM-dCrA&nd=1&dlsi=3ad6c050bb764102
Today on the podcast, we're joined by Isaac Medeiros, entrepreneur, operator, and founder of Mini Katana and Kanpai Candy. Isaac is best known for building one of ecommerce's most unique brands, transforming a niche sword company into a viral content powerhouse with more than 20 million YouTube subscribers, billions of annual views, and a highly engaged global community. Along the way, he's become an expert in organic growth, creator-led marketing, and building brands that scale without relying on traditional advertising.
A bad customer experience doesn’t just create an inconvenience, it creates a cost.In this episode of Let’s Laugh About It, we unpack the real price brands pay when experience falls apart, and why it’s harder to measure than most teams think.From confusing websites and unmet expectations, to wrong items shipped and no response from support. We’ve seen the aftermath firsthand. If you’re a founder, operator, or CX leader, this is a conversation you need to hear.Watch now and rethink what a bad experience is actually costing your brand.
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