
Steven turns the mic on Ashley to break down the 90-day "sprint" (and its "summer surge" sequel) she runs with her team. Instead of a single annual goal that dies by March, agents choose a commitment level — Steady, Strong, or All In — and focus on the daily activities that actually create closings: conversations, CMAs, open houses, networking, database touches, and videos. Ashley shares the reflection questions she makes agents complete before every check-in, the hard accountability questions she asks, and why training and structure — not a better commission split — are what turn real estate into a lasting career. The result: her team is beating last year's numbers in a tougher market.
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Busy Isn’t Productive: Do the Work That Moves the Needle | LeadingLane Podcast | Ep 135

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