Follow-Up or Follow-Through? The Habit That Actually Closes Deals | LeadingLane Podcast | Ep 132

Steven and Ashley get real about the least glamorous — and most profitable — habit in real estate: follow-up. They unpack the difference between follow-up and follow-through, share stories of deals won (a condo alert that basically closed itself, a check-in call that uncovered hail damage and saved a listing) and deals lost to silence, and explain why proactive, human touchpoints beat any paid lead source. The throughline: you're not too busy, you're just not prioritizing it — so schedule your future self, build a system you'll actually use, find an accountability partner, and eat the frog.